Give Aways?

From: Marcia Yudkin <75200.1163_at_compuserve.com>
Date: Thu 11 Nov 1999 19:46:38 -0500

Is it wise to give away items, information or services
to attract prospects and begin to turn them into
buyers?

I placed this question before my Marketing Minute
subscribers last week, and 68 percent said that they
agreed with giving away free bait, 9 percent took the
opposite view (most "reluctantly") and 23 percent
responded with a mixed opinion.

You can read people's comments and some reflections on
the question at http://www.yudkin.com/freeorfee.htm.

I welcome further input!

Marcia Yudkin, Author, Marketing Online and eight other
books; http://www.yudkin.com/marketing.htm




Received on Thu Nov 11 1999 - 18:46:38 CST