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Re: Relaibility of user provided personal data

From: Srinivas <srini_at_indiamail.co.in>
Date: Wed 17 Nov 1999 19:14:23 +0530

GALIT COHEN WROTE:
> There are sites ask for one's personal detalis
> (demographics and/or pcychographics) in order to
> "login" or register for free information, downloads
> etc. The data can be - and I believe is - used
> statistically (personalized pages, personalized ads,
> general inference about the visiting population etc).
> It's all very common. But how reliable is the data
> that is provided in such instances considered? Has
> any studies been conducted in order to shed some
> light on this important issue? Does anybody know of a
> good reference?
 
i have done research on this front. the information
that the surfer enters into the site depends on the
confidence that the site has gained over the viewer.
if the site needs to get the right information from the
surfer it has to create an environment that is comfortable
for the surfer and helps him in a way that he is ready
to key in the right details. For example, if i visit
a site on technology and the site gives much
information on the latest happenings in the technology
news..i would be gald to subscribe to it and give in
the right information. but on a site where they promise
to give free product reviews or something, since i am
attached to a particular site, i would care less for
it. So create an environment for the surfer to reveal
his/her info. and i guess the secret lies in being
empathetic.
thanx..
srinivas
srini_at_indiamail.co.in
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Received on Wed Nov 17 1999 - 07:44:23 CST


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