MIKE DRIEHORST WROTE:
> My company is a
> marketing communications firms and regularly creates
> printed newsletters. It is not unusual to rent
> magazines' subscriber lists for the initial mailing
> and then we ask the recipient to reply if he/she wants
> to receive future issues.
> If a client identifies a certain audience for an
> e-newsletter and we obtain e-mail addresses of our
> targeted audience members, are we spamming them with a
> one-time mailing and the option to opt-in or opt-out?
Yes you are by any definition a spammer. In fact your
position is the one taken by all spammers "for the good
of" and then deciding for whom. Force feeding your
message is not marketing, sorry. it seems you read this
group, but this all has been covered, one could say
your are in denial.
the way it's supposed to work is you place advertising
in the view of potetnial newsletter opt-in clients in
places where they go to see related content . Yes means
spending money, you need to spend to make to some
degree. but then they have the "choice" of clcikinhg on
your banner or offer and then joining your mailing
list. The other way around is spamming pure and simply.
Received on Wed Nov 17 1999 - 15:25:15 CST