Re: Where are the media buyers?
HAL PAWLUK SAID:
> I' ve run a successful ad agency since 1974 so I know
> what the 15% commission is for. Media buying is only
> one portion of the work that goes into handling and
> managing an account, and in the wildest scenario might
> be worth as much as half of the 15% for a complex
> multi-media buy, and even then only if the media
> buyers are great marketers and negotiators. Just
> placing ads in obvious media isn't a lot of work and
> isn't worth anywhere near 15% of the budget.
Hal,
I've been in the advertising business for 23 years and
have also owned an agency for a few years now. What
I've learned is never speak in generalities. Yes,
there have been times that I've done very well on a 15%
commission and other times where I've worked for a
minimum wage with all the hours I've put against an
account's commission.
Apparently you haven't done much online buying. Yes in
the old days of buying print it was much easier to pick
the book and then place the advertising for the year.
That is not so in online buys. There is quite a bit
more research involved and if you do your client
justice you put in the hours finding the right buy for
them.
At AP ltd. we don't live and die with the 15%
commission, we do what's fair for our customers. On
size does not fit all. As I said we don't believe in
generalities.
Bill Pohlman
Received on Wed Nov 24 1999 - 08:27:19 CST
