Re: Email Press Releases

From: Neven Prasnikar <artplus_at_artplus.hr>
Date: Tue 30 Nov 1999 17:30:34 +0100

KAREN DILLON WROTE:
> I'm a small business and I want to send e-mail press
> releases to relevant (and select) sites, ad agencies
> and industry pundits so that I can promote my
> site, our new features and (as appropriate) encourage
> ad sales. So how do I do this so that it's not spam?

WAYNE BROWNING WROTE:
> You can not, in my opinion,what you propose. It is the
> very definition of the word spam, isn't it? What you
> are attempting is to send unrequested advertising i.e
> spam.
...
> Build a site, make it worthy by adding
> value added content , list on the search engines barter
> with other sites but please stay out of my email
> folder!!

Wayne,

I must disagree with you.

I was a journalist for about ten years. I was also the
publisher of three computer magazines. Including two
fairly known names like Byte (at that time a
McGraw-Hill licensee) and Computerworld (IDG licensee).

It's a journalist job to dig through a pile of junk to
find something worth publishing. So, Karen can freely
mail the information to editors of her pick. However,
her information MUST be related to magazines basic
interest. Also, she should use the usual press release
format and include only most important information with
links to the web and contact information so editors
could contact her back. She should avoid sending
follow-ups. Basically, that's it...

You see, the e-mail addresses you find in impressum are
not there for magazines internal use. It's there for
Karen and people like her.

Using professional services for writing and submitting
press releases would be a smart move. However, it's not
an imperative.

Neven Prasnikar
artplus_at_artplus.hr
CEO Art Plus Marketing & Publishing
http://www.artplus.hr




Received on Tue Nov 30 1999 - 10:30:34 CST