Re: legitimate unsolicited commercial e-mail vs spam
TOM KIRCHMAN WROTE:
> 1B. The recipient has voluntarily posted their
> email address as the contact person for a particular
> website, business or organization. That posting can
> be in a professional directory, an auction/activity
> site or on a contact page at a website. Internic
> listings do not count, they are not voluntary.
> 2. The email must relate directly to that person's
> business or interests. If in a professional directory,
> that profession.
KATHY GILL WROTE:
> I disagree on this one. My address is in the NSA
> directory - and I get what I consider to be SPAM from
> people trying to sell me services (me being the
> speaker/trainer). AND I get added to peoples 'direct
> mail newsletters' willy nilly (no opt in - i know
> you're not saying this is ok - i'm just pointing out
> how these directory-type addresses get abused).
I had a similar reaction to those, but it really isn't
fair to pick out a rule or two and ignore the rest. If
someone followed -all- of the rules he listed, it would
be extremely hard to produce a *b2b* message that most
folks would mind.
As you point out, there -are- plenty of folks who
follow just the ones you quoted (and damage their
reputation in the process). They're not following Tom's
advice, however, until they follow the other points, as
Received on Tue Nov 30 1999 - 13:29:01 CST