Re: Email Press Releases

From: Marcia Yudkin <75200.1163_at_compuserve.com>
Date: Wed 1 Dec 1999 09:10:18 -0500

KAREN DILLON WROTE:
> I'm a small business and I want to send e-mail press
> releases to relevant (and select) sites, ad agencies
> and industry pundits so that I can promote my
> site, our new features and (as appropriate) encourage
> ad sales. So how do I do this so that it's not spam?

TO WHICH WAYNE BROWNING REPLIED:
> You can not, in my opinion,what you propose.

With one small change, you CAN do this without it being
spam. Instead of e-mailing a press release, write a
conversational announcement, no longer than one screen,
that makes it clear why your site might be of interest
to these targets.

Then send these messages one by one with a personal
salutation. This is not spam, and will not be
perceived as such so long as you make it read like a
personal letter and not an advertisement or a press
release.

Of course, only if you come up with a
non-self-interested description of your site --
something that puts your site in terms of something
making life easier for them -- will even this have the
effect you want.

Marcia Yudkin
Author, Six Steps to Free Publicity and eight other books
http://www.yudkin.com/marketing.htm




Received on Wed Dec 01 1999 - 08:10:18 CST