 |
|
NEVEN PRASNIKAR WROTE:
> It's a journalist job to dig through a pile of junk
> to find something worth publishing. So, Karen can
> freely mail the information to editors of her pick.
> However, her information MUST be related to magazines
> basic interest. Also, she should use the usual press
> release format and include only most important
> information with links to the web and contact
> information so editors could contact her back. She
> should avoid sending follow-ups. Basically, that's it
That's good advice, Neven.
The funny thing about PR is that editors DO actually
want particular kinds of information. The trick is to
get into their heads and figure out how to deliver
EXACTLY what info they want, when they want it and how
they want it. That's why PR agencies are staffed with
former journalists and editors who understand this
mentality and have connections in the field.
Of course, it's even better when editors call you. They
do that when you prove yourself useful as a source.
That doesn't mean you always get quoted, of course. It
means that you're always ready to take an editor's
call, and that you can offer facts, figures, rumors,
gossips and tips. It also means that when you don't
know the answers, you can recommend others that do.
But why stop at just editors? Discussion lists like
this one are great publicity venues, as long as you
prove yourself useful in your area of expertise. If you
can offer value to others then you gain their
attention, trust and perhaps even their business. Quite
a few people have established their online businesses
that way.
And don't forget - many industry journalists stay
abreast of events by lurking on discussion lists. I
know this from my own experience running my European
industry list, Online Europe. The media are generally
too busy to post, but they're watching.
Steven Carlson
Online Europe moderator
Meet the European Net industry:
http://NowEurope.com
Received on Wed Dec 01 1999 - 14:09:01 CST
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Local SEO with Video
Houston SEO
Houston Web Design
Add your company...
|
