KAREN DILLON WROTE:
> I'm a small business and I want to send e-mail press
> releases to relevant (and select) sites, ad agencies
> and industry pundits so that I can promote my
> site, our new features and (as appropriate) encourage
> ad sales.
I sympathize with any small biz trying to get press.
THE BEST way to do this and I've done it myself is to
1) establish a strong relationship with the press and
server them as a valuable resource. 2) Many of the
"media" sign up for my Small Business Technology
Report, who do you think they call when they want
comment or opinion - me 3) I've even been included in
press releases of other companies
PRNewswirte and BizWire are great (use
Digitalwork.com), but I suggest you hit the press one
on one - CALL them even and ask if what you are sending
is relevant or you will waste your time.
Also be prepared for disappointment - I have two
contacts at the NYTimes and WSJ, nothing's been written
about me yet, but they do know of me and are interested
- when I send the right info - you'll see
Smallbiztechnology.com in these papers.
Ramon Ray, small business technology consultant and
analyst
ramon_at_smallbzitechnology.com
http://www.smallbiztechnology.com
"Small Business Technology Report" and
"Technology and Your Business"
Received on Thu Dec 02 1999 - 07:07:53 CST
