Re: Determining Media Mix

From: Andy Brock <abrock_at_mrktinc.com>
Date: Fri 3 Dec 1999 08:02:41 -0500

SHARI (MILLER) MONNES WROTE:
> There has been a lot of hype recently about startups
> and dot coms spending huge portions of their budgets
> on branding and advertising (for example, see Forbes,
> Nov. 1, 1999, p. 60) using TRADITIONAL media,
> especially broadcast, including TV. I was wondering if
> anyone has any good advice or resources I could turn to
> in deciding how to allocate our year 2000 advertising
> budget effectively.



Received on Fri Dec 03 1999 - 07:02:41 CST