Re: meta tags and keyword density

From: Barbara E. Warne <bewarne_at_misinc.net>
Date: Fri 03 Dec 1999 08:43:42 -0700

CATHE CHAPMAN-MARTIN WROTE:
> I'm doing some search engine optimization for my
> company's site, ...... I've included the meta tags below.
>
> <META NAME=3D"description" CONTENT=3D"The Netpulse
> portal offers fitness club members broadband internet
> access via Netpulse machines, CV = equipment with
> color, touch-screen monitors and a high-speed
> connection to the Internet. Club members can surf the
> Internet, watch TV, e-mail, = shop and earn incentives
> while they work out. Advertisers are able to stream
> targeted ads based on gender, age and geography in any
> = combination to an online, upscale captive audience">

This is far too long for a description meta tag. You
are allowed less that 200 characters: about down to
your first period! And I have never seen the 3D
designation and am not sure that won't confuse the
robots. Proper meta tag formation is "<META
NAME="Description" CONTENT=""> " unless there is
something I'm unaware of.

As for keywords, use your most important one in your
title: like "Targeted Online Advertising". Then use
that again in your description meta tag and add a
couple more phrases to that that someone might actually
search for (if you don't know what people search for,
go to the search engine GoTo.com and click on "Manage
Your Account" then "Advertising Tools and Tips" then
"Search Term Suggestion List". Put in the word
"Advertising" and they will tell you how many people
asked them for that word last month. This should be
about the same percentage as the people who asked other
search engines for those terms. So you pick the
phrases that most represent your site from the ones
that people ask for the most.

Your keyword tag shouldn't have very many extra words
for the reason you thought --- dilution. I try to limit
the keyword tag to about 12-20 words.

--
Barbara E. Warne (MIS, Inc. - Websites)
bewarne_at_misinc.net or barbara_at_misinc.net
http://www.misinc.net
505-341-3060, Fax: 505-341-3063
6616 Gulton Court, Suite 70
Albuquerque, NM 87109







Received on Fri Dec 03 1999 - 09:43:42 CST