DIANA WROTE:
> Recently we've launched an small ad agency,
> ... We are looking into purchasing ad
> serving software. I've looked into Engage,
> Solbright and DoubleClick's DART.
Hi Diana,
The systems you mention are designed for a Web site to
manage their own ad serving. If you want to run ads on
many web sites and centralize the management of your
campaigns you might consider a 3rd Party Ad Serving
solution like MatchLogic's.
MatchLogic gives you one report with the performance of
your campaign across all the sites it ran on. We
provide extra reports and analysis beyond impression
and click through numbers like reach and frequency
reports. You can also get demographic reports showing
the performance of the campaign against a variety of
demographic facts. Our TruEffect solution monitors
consumer response to each ad and then tracks subsequent
actions across the Web, ending with the final sale on
the marketer's homepage.
Clearly I'm a MatchLogic partisan, but there are
definite advantages for agencies and advertisers to use
a 3rd Party Ad Server vs. running your own ad server.
You don't invest in hardware and software. You get the
use of sophisticated, distributed ad server systems
whenever you want to run a campaign. Most importantly,
you get experts in Internet ad serving who walk you
through the process, show you the options, traffic your
ads to web sites and make sure that they run correctly.
Good luck with your online campaigns.
Greg Smith
Product Manager
MatchLogic
gsmith_at_enliven.home.net
781 768 2041
Received on Fri Dec 03 1999 - 10:20:45 CST
