Re: Button Ads

From: Wayne Browning <info_at_homepagers.com>
Date: Fri 03 Dec 1999 22:50:58 +0500

SHANE SACOBIE WROTE:
> I'm currently looking to make use of existing ad space
> that, while available, isn't getting any use. While
> I've got more than enough options to choose from when
> it comes to banner ads, I find that supplemental button
> ads (which represent a great deal of potential revenue)
> are tough to come by where ad networks are concerned.

TO WHICH KAM ZARDOUZIAN REPLIED:
> Can't speak for other advertisers but I have yet to see
> performance from button ads, which could be why there's
> no support for them. All of our button ads are make
> goods or bonuses that are thrown at us by the sites we
> advertise with.

That's too general. I do believe they produce fine if
embedded in content and related to the content. On a
good demographic match they do quite well. If run in
general rotation as "top and bottom banners" then
probably your assessment is correct. We have had
trememdous success with clients using buttons. But in
all cases the niche sites we operate were an excellent
match to the advertiser's offer.
just another view:-)
Wayne Browning
Homepagers Internet Solutions





Received on Fri Dec 03 1999 - 11:50:58 CST