Re: Transfer pages/ gateway pages

From: Fred Showker <DTGNews_at_aol.com>
Date: Sun 5 Dec 1999 17:52:57 EST

Transfer, Gateway -- Cut to the Chase

Over the past few weeks there's been a lot of talk about what many
are calling "Gateway" or "transfer" pages.

JOHN SEQUINO WROTE:
> several pages on different servers with different search
> engine tags, when hit the page will transfer
> you to the real page.

AND WAYNE BROWNING WROTE:
> To cut to the chase, the majors will not list them except perhaps
> the main one. Some will even put you in their bad books for
> spamming their engine. You are much better off
> promoting the single entity.

All your pages should be build to conform with the Open
Directory specifications. This is very important
because many of the search engines are moving over to
their model.

The indexing robots will sense your redirect.

You get a much better effect with an off-server portal
or replicator page, with a set of specific criteria
that supports the meta crawlers, as well as fulfills
"popularity" rankings.

Watch over the months to come, a whole new slew of
sites will be opening with lots of splash and promotion
which want web owners to "get rid of their ugly domain
names" and use their service as name.name.com redirect
domains. This works fine but is contrary to search
engine support. (Besides, many of which will be
offering the service for free will run a pop-up window
with advertising in it... a practice which will
guarantee death in the SEs because of the code
scripting involved in the "fake" page.)

Many of these "redirect" or "subdomain" services will
actually assign you a frame page under a single-pixel
frame containing the advertising code rather than your
keywords. Beware of these too. You won't see the
frame, but it will be there. (We've already tested the
first few of these scalpers to appear on the scene, and
we anticipate a whole army of these will open on the
web using a similar advertising ploy.) If it's "free"
then it's suspect.

If you really want to get some honest, reliable (and
rather powerful) rankings you want to take as many
opportunities offering you text link keywords on
portal arrival pages, coupled with root-level
directory jump pages under unique IP addresses. This
is the silver bullet now proven by the 'big boys'.

Gosh, folks... I'm really sorry for getting this too
long. I get fired up, emotionally when I see hidden
agendas that will eventually harm the health of the
web. Just like Matt <matt_at_netmeg.net> gets frustrated
about spam, I feel helpless to do anything about it,
but need to try anyway.

:-)
Fred Showker
WebDesign & Review Magazine
The Design & Publishing Center
http://www.graphic-design.com/

(The Design Center continues to be one of the original "Spam-Free"
web sites, offering "Spam-Free" certification program since 1995,
with one of the highest CTN rankings on the web.)





Received on Sun Dec 05 1999 - 16:52:57 CST