Re: Free Information

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 6 Dec 1999 15:14:36 -0800

LORI FAUNCE WROTE:
> I am really interested in hearing comments on giving
> away free information. More specifically, if someone
> owns a consulting business, does informative web site
> content and e-mail newsletters that give tips, links,
> and editorials hurt or help a consulting business? Is
> there a limit on how much free information should be
> given? Any comments will be really appreciated.

No question about it, it helps. I get about 85% of my
biz from the web -- from people whom I've never met.
My archives are open to anyone who needs them,
offering them useful information along with an
opportunity to see how I view stuff from my corner of
the world.

The result is totally upside: if they like what they
see and feel i could help, they'll call. If they
think I'm a dope, they'll click somewhere else. So we
both save time and get what we need.

I don't post anything that I wouldn't want reproduced.
Otherwise I ask only the following of people:

1. Reprint the article with all the links, copyright
    information and content intact.
2. Cite the URL http://www.robfrankel.com as the source.
3. If you have the space, mention that interested
    parties can sign up for FrankelBiz at
    http://www.robfrankel.com/frankelbiz/form.html

The way I see it, if you can only come up with one or
two ideas, and you fear being ripped off, you probably
shouldn't be a consultant. If you're genuinely
concerned with helping others realize their dreams,
you genuinely help them out.

Eventually, they do spread the word and your billing
rate skyrockets.


Rob Frankel

"Branding is not about getting your prospect to choose you over your
competition; it's about getting your prospect to see you as the only
solution." (sm) -- Rob Frankel, columnist, consultant, author
Big Time Branding (SM) http://www.robfrankel.com
AIM: ROBFRANKEL * 818-990-8623 or 1-888-ROBFRANKEL Mailto:rob_at_robfrankel.com
Subscribe to FrankelBiz for FREE at:
http://www.robfrankel.com/frankelbiz/form.html




Received on Mon Dec 06 1999 - 17:14:36 CST