Frequency of Banner Impressions

From: Debra Hafermann <debrahaf_at_wrq.com>
Date: Thu 9 Dec 1999 14:27:10 -0800

Does anyone have an opinion or stats on how the
frequency of banner ad impressions influences
click-thru rates on sites where visitors come daily?
For example, if my ad has a very high impression rate
on a targeted area of a site, does the fact that people
see the ad frequently increase the probability that
they will click on it? Or do people get desensitized
after they've seen an ad too much? I thank you in
advance for you feedback!

Debra Hafermann
http://www.wrq.com




Received on Thu Dec 09 1999 - 16:27:10 CST