Re: Determining Media Mix

From: Janet Attard <attard_at_businessknowhow.com>
Date: Sat 11 Dec 1999 10:56:56 -0500

BRUCE KOREN WROTE:
> X?" They asked for it, you give it to them, and
> depending on the list, the offer, and the copy (and art
> if it's an html Email), the response rates are quoted
> as 12 - 15%. And I've heard of mailings to a customer
> database garnering over 25% return.

What percent of opt-in mailing list clients actually
get such high response rates. And how big the lists are
that they are mailing to - and what are they paying for
the lists?

--Janet Attard
Author of Business Know-How:An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How





Received on Sat Dec 11 1999 - 09:56:56 CST