Re: Ad Banner standards/sizes

From: Wayne Browning <info_at_homepagers.com>
Date: Wed 15 Dec 1999 21:13:35 +0500

STEPHEN GABRUSH WROTE:
> I've got a question regarding the ad banner sizes set
> out with the IAB. I'm working with a web site that
> currently does not want to sell online advertising
> space via the banner size standards set forth with the
> IAB. Am I going to have alot of troubles trying to sell
> my inventory due to the fact that we do not go by these
> size standards? Thanks.


Yes and no, depends on the client's situation. Media
buyers equiped already with the client's creative may
find it a hassle, but most will , if truly interested
in your site work with you. Your cient can help offset
the problem by offering to help in the creative, if
that is possible.

On seriously interested buyers i don;t see it as a
problem, but it may if dealing with advertiserrs that
are very particular about their creative and there are
those types out here. Rightly so if the client has paid
to have banners created to standards . Curious? why
would the site not accept standards? is it a design
issue?





Received on Wed Dec 15 1999 - 10:13:35 CST