Re: Viral Marketing

From: Alan Tarkowski <alan_at_websidestory.com>
Date: Wed 15 Dec 1999 08:55:52 -0800

RICHARD PESTES WROTE:
> Can anyone offer examples or case studies of viral
> marketing campaigns that have worked, or even not
> worked?

My favorite is Hotmail with their signature to the tune
of "Get your free email account at
http://www.hotmail.com" on every piece of mail sent
from users.

Worked pretty well, eh? <g>

Regards,
Alan Tarkowski
Account Executive
alan_at_websidestory.com

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Received on Wed Dec 15 1999 - 10:55:52 CST