Re: Viral Marketing

From: Shriram Chaubal <shriram_at_chaubal.org>
Date: Thu 16 Dec 1999 13:13:43 +0800

Richard Pestes wrote
> Viral Marketing - Yet another of the latest "buzzwords"
> for online marketing, I've been hearing lots of talk,
> mostly questions, about "viral marketing" lately. It
> seems to be the online marketers' version of creating
> good old fashioned word-of-mouth.

Viral marketing is just another buzz word which seems to
have become popular these days (as desperate marketing
drones try to justify their dot.com share options).

Draper VC: First heard of it there....
http://www.drapervc.com/viralmarketing.html

Also, I would recommend a look at..
http://www.garage.com/soapboxArchive/1999.01.12.chrisOLeary.
shtml combining two strategies of "word of mouth" and
"educating your customer" are a definate winner.

Shriram Chaubal
http://www.gandmasti.net








Received on Wed Dec 15 1999 - 23:13:43 CST