Re: Determining Media Mix

From: Srinivasan Viswanathan <srini_at_indiamail.co.in>
Date: Thu 16 Dec 1999 15:11:17 +0530

JEREMY SWINFEN GREEN WROTE:
> A way of breaking through clutter might be to surprise
> people by using dozens of small ads dotted around
> classified pages rather than buying a single large
> advertisement.

but i feel a huge full page ad makes a better
impression.. there are so many dot coms who are pushin
messages across in small papmplets, as pointers or
billboards... and etc... here a big ad a full page get
noticed.. and people actually click to get on to it...
please comment..
srinivas





Received on Thu Dec 16 1999 - 03:41:17 CST