Ad Banner Sizes

From: Michele Schott <mschott_at_adknowledge.com>
Date: Thu 16 Dec 1999 12:07:49 -0800

STEPHEN GABRUSH WROTE:
> I've got a question regarding the ad banner sizes set
> out with the IAB. I'm working with a web site that
> currently does not want to sell online advertising
> space via the banner size standards set forth with the
> IAB. Am I going to have alot of troubles trying to sell
> my inventory due to the fact that we do not go by these
> size standards? Thanks.

I wanted to respond to Stephen's question about ad
banner sizes. There is a lot to be said for
standardization. Most sites serious about seeking
advertising accept standard sizes.

The AdKnowledge Online Advertising Report for Q3 shows
the most accepted formats across the Web. Take a look
at the report, page 12, at
http://www.adknowledge.com/update/oar_index.html

Hope this helps.

Michele
--
Michele Schott
Director, Marketing Communications
AdKnowledge
1808 Embarcadero Road, Palo Alto, CA 94303
Phone: 650-842-6502 Fax: 650-842-0665
mailto:mschott_at_adknowledge.com
AdKnowledge. We make web advertising work.




Received on Thu Dec 16 1999 - 14:07:49 CST