Re: Viral Marketing

From: Rick Turoczy <rick_turoczy_at_medicalogic.com>
Date: Fri 17 Dec 1999 09:10:47 -0800

RICHARD PESTES WROTE:
> Can anyone offer examples or case studies of viral
> marketing campaigns that have worked, or even not
> worked?

Richard, et al.,

Four of my favorite examples of successful (Internet)
viral marketing are:

ICQ
The Instant Messaging software that boasts the most
users worldwide. Most of the marketing has been viral
on this one.
http://www.icq.com/

Hampster [sic] Dance
The "feel good" hit of 1998. One of those silly sites
that made the rounds last year.
http://www.hampsterdance.com/]

The Blair Witch Project
Unless you've been living under a rock this year...
http://www.blairwitch.com/

and more recently...

Mahir's Homepage
A web page that has made the subject into an
international star. Again, another site that began
making the rounds on newsgroups.
http://members.xoom.com/_XOOM/primall/mahir/index.html

Clearly, ICQ and Blair Witch are the two that
successfully pushed products to people. The other two
were happy accidents on which the owners quickly
capitalized.

(Isn't it a bit ironic how your query on viral
marketing has continued the spreading of these
resources to a whole new market? So that's how this
stuff works! Go figure. ;) )

Take care,
Rick

Rick Turoczy
MedicaLogic, Inc.
http://www.medicalogic.com/
http://www.98point6.com/





Received on Fri Dec 17 1999 - 11:10:47 CST