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ANDREA WROTE:
> Is there any general rule for guestimating
> unique visitors from page views or hits?
One general rule that you'll probably hear a lot is
that estimating anything from hits is particularly
tricky because there is no way of knowing what the term
hits means (it could mean visitors, unique visitors,
files accessed, pages accessed, etc.). It's a fairly
outdated term that most people have gotten away from.
However, from page views, it is possible to guestimate,
but since you're doing just that, accuracy tends to be
a factor that gets left out. What I've heard as the
generally quoted page views per visitor is somewhere in
the neighborhood of 6 or 7. Personally, I tend to go
with 3000 page views/day as being somewhere between 300
to 700 unique visitors (between 4.5-10 page views per
visitor), so there's definitely a large opportunity for
a gap.
Of course, this depends on site content. If you've got
a low content site with less pages, it'll result in
lower page views per visitor. If you've got a high
content site with more pages, it'll likely result in
higher page views per visitor. Also, update frequency
is another big issue. If your visitors have already
seen your content in their last visit, they aren't as
likely to explore.
One note for sites that use news scripts: expect lower
page views than plain HTML and FTP. While news scripts
save time, the vast majority of them are murder on page
views, resulting in being more trouble than they're
worth.
Shane Sacobie
VGF.Net
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Received on Tue Dec 21 1999 - 20:01:35 CST
