Re: Frequency of Banner Impressions
CHRISTIE BROWN WROTE:
> So, let\'s say that 8% of people who see a banner 10
> times click thru, but only 4% of people who see the
> banner only once. So seeing the banner more often
> definitely improves the probability that a given person
> will eventually click on it. But if 100 people see the
> add 10 times, that\'s 1000 impressions, with 8 people
> clicking through, so that\'s a .8% CTR. If 100 people
> see the add once, that\'s 100 impressions, with 4
> people clicking through, that\'s a 4% CTR, five times
> as high. Can a more grizzled Internet type confirm
> this?
Sir,
you have commented some interesting things. i would
like to comment on it. I was just wondering about the
assumptions you considered. I think the reaction of
the surfers on the net are mostly impulsive. An ad
fits more so into such a definition. If the ad has
good caption or creates an element of inquisitiveness
in the mind of the surfer, he/she is likely to click
on it. So i think the ad creative and the content needs
to be rotated all the time such that a person watches
a particular ad for utmost 3 times. Then it becomes a
fresh ad effectively though the brand remains the
same. So then the possibility arises of 100 people
watching 3 different ads of the same brand at least 3
times. So there are much more chances of the person
clicking at least once. This way the clickthrough
would increase with increasing page impressions too.
Please comment.. Would be glad to discuss it further.
Received on Wed Dec 22 1999 - 05:38:33 CST
