Re: Email Marketing

From: Adrian Cooper <adrian_at_cooper.net>
Date: Mon 27 Dec 1999 22:52:40 -0000

STACY WILLIAMS WROTE:
> Our ad agency has been getting up to speed on email
> marketing in order to provide this service to our
> clients. I've contacted a number of email marketing
> vendors (the companies that manage the database, send
> the messages, track & report) and I'm finding out that
> our volumes (6,000 - 30,000 names, depending on the
> client) put us into the "too small a fish to fry"
> category with most of these vendors.

I would definitely do this yourself for many reasons.

The so called email marketing companies have varied
reputations relating to the sources of their lists -
the main criticism being that they are more concerned
with acquiring lists of email addresses, than
confirming the origin of the lists, and most
importantly they are true "opt-in" mailing lists where
people have pro-actively requested information on a
given subject area. Remember - the *only* acceptable
form of email marketing is to validated "opt-in" lists.

By starting out yourself, you can build your own
"opt-in" lists, be sure of the origin and validity of
those lists, and of course you will own those lists
which will be a tangible asset to your business.

Adrian Cooper.






Received on Mon Dec 27 1999 - 16:52:40 CST