Re: Email Marketing

From: Bob Fertik <bob_at_i-progress.com>
Date: Tue 28 Dec 1999 20:51:11 -0500

STACY WILLIAMS WROTE:
> Our ad agency has been getting up to speed on email
> marketing in order to provide this service to our
> clients. I've contacted a number of email marketing
> vendors (the companies that manage the database, send
> the messages, track & report) and I'm finding out that
> our volumes (6,000 - 30,000 names, depending on the
> client) put us into the "too small a fish to fry"
> category with most of these vendors.
>
> I've looked at Lsoft, which would allow us to manage
> email marketing campaigns in-house (which we don't
> really want to do). Does anyone have any suggestions
> for vendors willing to work with smaller fish like us?
> Or other software to look at in case we do take this
> in-house? Any other thoughts/advice are welcome too.
> Thanks.

Hi Stacy,

If your clients' lists are opt-in lists whose
subscribers have agreed to accept standalone ads, you
can house them with postmasterdirect.com. They will
manage the lists and sell the ads and split the
revenues with your client.

You could probably negotiate a reseller arrangement
with them to get a commission on the ad revenues - if
you succeed, I'd love to hear about it.

Good luck,
Bob Fertik





Received on Tue Dec 28 1999 - 19:51:11 CST