Interesting Twist to BANNER ADVERTISING

From: Janet Attard <attard_at_businessknowhow.com>
Date: Wed 29 Dec 1999 08:12:09 -0500

FRED WROTE:
> So I said: "How about we come up with code that TRAPS
> the banner ads on ANY web page being surfed by anyone
> on our private (dial-up subscriber) WAN, and replace
> it with an ad for a local business?" They liked the
> idea, so they built the code.

Unless I'm missing something, this sounds like a
copyright violation. Unless you mean that you would be
doing this under contract witih specific web sites who
agreed to let you swap ads (presumably on some sort of
revenue sharing basis) this would be no different from
illegally copying content from other providers and
reselling it under your own name. You would be
depriving them of revenues. While you might "own" any
customers on your private dialup network, you certainly
couldn't claim any ownership rights in any web content
they chose to view on other people's sites.

--Janet Attard
Author of Business Know-How:An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How





Received on Wed Dec 29 1999 - 07:12:09 CST