Measuring "e-clips"

From: Mike Driehorst <miked_at_lmgnet.com>
Date: Wed 29 Dec 1999 09:41:52 -0500

Does anyone out there -- particularly those in PR and
media relations -- know of a way measure the number of
impressions that a story placed on a news-oriented Web
site receives?

For successful placements in printed media, a
publication's circulation is standard. However, how do
you determine the "circulation" of a Web site,
particularly those online-only media? Are the site's
visitors per month claims reliable? (Maybe, maybe
not.)

Thanks and Happy New Years:)

Michael

Michael Driehorst
Media Relations Manager
The Lauerer Markin Group Inc.
Maumee, Ohio 43537-4021 U.S.A.
(419) 893-2500/miked_at_lmgnet.com





Received on Wed Dec 29 1999 - 08:41:52 CST