Re: Email Marketing

From: John Piccirillo <johnpic_at_pivotalcc.com>
Date: Wed 29 Dec 1999 09:50:08 -0600

STACY WILLIAMS WROTE:
> I've looked at Lsoft, which would allow us to manage
> email marketing campaigns in-house (which we don't
> really want to do). Does anyone have any suggestions
> for vendors willing to work with smaller fish like us?
> Or other software to look at in case we do take this
> in-house? Any other thoughts/advice are welcome too.
> Thanks.

In response to Stacy Williams inquiry about email
marketing vendors. If I am understanding your
question, you are looking for a vendor to store,
distribute and report on a series of email lists that
your clients have created. We faced a similiar
problem.

I've spent a good part of the last 6 months researching
vendors that have the ability to send personalized
messages to unique groups of sports fans based on team
affiliation, geography, usage of our service, etc.
These vendors only started to pop up since last spring.
Here are some recommendations.

http://www.responsys.com has great technology, good
tech support, and a good reputation. Sales follow up
is a bit slow because they are having a tough time
keeping up with client demand. Advanced reporting and
features, I like them- worth a good look.

We use a local Atlanta company called Socketware <
http://www.socketware.com > . Tech support is good and
their prices are very affordable. We have some pretty
robust demands, and they have been able to keep us
happy. Downside- still developing their professional
services, and an HTML version of their service is still
in development due out mid Feb.

For other resources, check out:

http://www.mediathink.com

Run by a colleague, Tom Barnes, who has done a lot of
research on different vendors- he has a brutally honest
critique of each.

John Piccirillo < johnpic_at_pivotalcc.com >
770-399-0096 ext 232
http://www.fanteamlink.com
Email for sports fanatics






Received on Wed Dec 29 1999 - 09:50:08 CST