Re: Local Targeting

From: Michael McColl <mike_at_adventureseek.com>
Date: Wed 29 Dec 1999 08:31:39 -0800

TIM SMITH WROTE:
> Anyone out there had any experience with targeting
> online campaigns on a local level? I'm looking to
> reach (via email) individuals in particular U.S.
> markets.

As an alumnus of MyPoints.com, I can vouch for the
effectiveness of their opt-in email ads. They are
targetable on a large number of variables. So you can
easily geo-target (by state, city, even ZIP code). Or
you can be more sophisticated: say you want to target
soccer moms in Marin county. You could mail to women
age 25-44 who like sports, have children, and live in
the right ZIP code.

I think you can get basic advertising information at
http://www.mypointsinc.com. Last I checked, the
minimum buy was about $15,000. The cost is about 29
cents a piece, plus the cost of any "points bonus" you
give people who say yes to your ad (highly
recommended). They have over 5 million members now, so
they are likely to have a decent sized list for almost
any combination of target variables. Response rates of
5 percent are very common.

I'll be using them myself next month.

Best,

Michael McColl
Director of Marketing
Adventureseek, Inc.
http://www.adventureseek.com
Find your adventure




Received on Wed Dec 29 1999 - 10:31:39 CST