Re: Interesting Twist to BANNER ADVERTISING
FRED WROTE:
> For the past three years I've been saying the whole
> advertising landscape on the web would change
> dramatically. At some point people will become more
> interested in local ads than remote ones.
TO WHICH HAVAH HOPE REPLIED:
> How would you figure out what the surfer's locale is?
He's talking about using it for his own ISP's
customers, so he has the opportunity to know exactly
where they are coming from. In fact, many ISPs have
caller ID info available, so even national ISPs have
the potential to be sources for identifying locale down
to the telephone exchange level (or maybe better, if
they tie in billing info, too).
> I mean I would love to know that. We have that problem
> with out site now. For instance we use WebTrends for
> site stats and it tells me that the majority of my
> shopper come from VA. Now, I know that is not true. I
> can look at shipping and billing addresses and tell you
> it is not true.
>
> Why does WebTrends think it is true, because the
> majority of my shoppers use AOL and AOL is located in
> VA.
That -is- nutty. Without cutting the ISPs into the
deal, tho, there's a limit on how much closer you can
get. For instance, AOL could probably (and maybe does?)
sell a translator so that folks could find out where
ABDE1C6E.ipt.aol.com is located (tho it may only get
you to the state level). It would probably be easier to
come up with a model for an ad-replacing proxy that
would let an access provider (like AOL) sell
replacement ads and send compensation to participating
ad providers. It would also let them do it without
passing and demographics info outside of the ISP, so
there would be less privacy questions raised.
Matt
--
Matt Magri
Netmeg Internet
Received on Wed Dec 29 1999 - 14:25:09 CST
