The Online Advertising Discussion List Archives

To: online_advertising_at_interedge.com From: online_ads_at_interedge.com (Kevin Fadden -- Moderator) Subject: Online-Ads DIGEST #0001 Cc: Bcc: X-Attachments: ==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- March 26, 1996 Digest #0001 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- In this Digest... NEW ------- "Moderator's Comments" ~ Kevin Fadden "Building Traffic" ~ Multimakers "Search Engines" ~ kevin fujinami "Sponsor advertising for discussion lists..." ~ Thom Reece "Advertising Revenue Models" ~ Carolyn Maxine Most ------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Moderator's Comments Welcome to the first digest for the Online Advertising Discussion List. There are already over 300 people subscribed to this list. We have a few posts to kick things off, but first I'd like to answer a pretty common question that came directly to me. When I posted my announcement to several of the mailing lists that I already belonged to, it became clear that not all of us belonged to the same lists, and some people (quite a few, actually), have requested info on how to subscribe to some of the other lists I mentioned. The answer is now contained in the standard footer that will be at the end of each digest. Enjoy the list, and once again, be sure to address your posts to: online_ads_at_interedge.com. Thanks, Kevin PS- One more reminder: Out and out solicitations that have to direct relevance to Advertising issues will not be posted to the digest. I received a few postings from users who seemed to think this was a place to post *advertisements*. It's not. -------------------------------------------------------------------- From: Multimakers Subject: Building Traffic I assume that anyone trying to sell advertising online would like more trafic to their site. I KNOW I would. That's why I'd like to suggest trading links with fellow publishers. Visit Alaska's Best at: http://www.alaskasbest.com/~multim/akbesthm3.htm If you like what you see and would like to reach the virtually untapped market in Alaska, let me know. If anyone has other suggestions for building traffic, I'd be grateful for advice. -- Multimakers' Writing Department http://www2.polarnet.com/~multim/webwright/write4.htm INTERACTIVITY IS OUR SPECIALTY -------------------------------------------------------------------- From: kfujinami_at_earthlink.net (kevin fujinami) Subject: Search Engines I am currently doing research for a paper that describes how these search engines (webcrawler, lycos, infoseek, etc) work, what they look for in your web pages, how they will rank your pages according to key words. The paper will also describe how to configure your pages to increase the likelyhood of your page to come up first. A key to gaining an edge over your competitors is to have a your web site come up first in a key word search. If you are interested in obtaining a copy when it is finished, please email me at kfujinami_at_earthlink.net. Any input or suggestions for the paper are appreciated. kevin. For internet marketing tips, book reviews, drawings for FREE stuff, etc. see http://www.dataminer.com/netanalyst/ Web page designers, ISP, Internet marketers, etc Welcome! Kevin Fujinami - Net Analyst Email: kfujinami_at_earthlink.net - - - - - - - - - - - - - - - - - - - - - - - -------------------------------------------------------------------- From: Thom Reece Subject: Sponsor advertising for discussion lists... ALOHA! First, congratulations on starting this list. It will be a nice addition to the others. I have recently started a list targeted at professionals in my industry. I would like to develop sponsors for the list to create non-dues revenue for our society, which will help us develop additional programs to benefit our members. A few questions: Is there a rate model in use by other lists or is it whatever the market will bear? What form should the sponsors ads take? Is there any way to enhance the ads or give more value-added components? What is the most effective way to promote sponsor advertising? Are there any minefields to be on the alert for? How can we help our advertisers get the most "bang for their buck"? What types of incentives, if any, are used in this business? Thanks for any help you can offer. Thom Reece, Executive Director ISPYB ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ INTERNATIONAL SOCIETY OF PROFESSIONAL YACHT / SHIP & CHARTER BROKERS * Certification Training Fax:808-395-0735 * Yacht Brokers Course e-mail: yacht50_at_aloha.net * YachtPro newsletter ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ -------------------------------------------------------------------- From: "C. Maxine Most" Subject: Advertising Revenue Models I am a marketing consultant working with clients to develop an Advertising Revenue Model for their web sites/services. I have been reviewing media kits and rate cards from the most "successful" sites in terms of generating advertising revenue i.e. Netscape, Lycos, HotWired, etc. to get a handle on how they have structured offerings and rates as well as the traditional media targeting identified consumer segments. I am also evaluating Doubleclick's service of brokering banner space. I am interested in any thoughts on the "best approach" to defining a model that makes sense i.e. is clear and comprehensive (much of what currently exists on the web seems to be confusing at best, overwhelming at worst), offers competitive pricing (the web and traditional media), will attract quality advertisers and sponsors and appeals to the as yet rather skittish Agency people. My clients service is in the area of online gaming and has tremendous potential for broad consumer appeal. -- max Carolyn Maxine Most tel) 415 965-3890 email) maxmost_at_ix.netcom.com ARQ Business Solutions - Strategic Marketing and Business Development for Interactive Services, Web-Based Ventures & other "Hi-Tech" Enterprises -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ========== End of Online Advertising Disussion Digest ==========

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