The Online Advertising Discussion List Archives

To: online_advertising_at_interedge.com From: online_ads_at_interedge.com (Kevin Fadden -- Moderator) Subject: Online-Ads DIGEST #0002 Cc: Bcc: X-Attachments: ==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- March 26, 1996 Digest #0002 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- In this Digest... NEW ------- "Moderator's Comments" ~ Kevin Fadden "Re: Online-Ads DIGEST #0001" ~ Neil Monnens "An Internet Infomercial" ~ Robert Kennedy "Banner Ads - A Few Questions" ~ eBORcOM "Pricing" ~ Lenore Tuttle-Wilkas "Webvertising: Non-Profit Organizations" ~ TurnerAce_at_aol.com ""email ads" SCAM alert" ~ Cheri Sigmon ------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Moderator's Comments Oops, I made a spelling error in the first digest: >PS- One more reminder: Out and out solicitations that have to s/b "no" ^ >direct relevance to Advertising issues will not be posted to the >digest. I received a few postings from users who seemed to think >this was a place to post *advertisements*. It's not. -------------------------------------------------------------------- From: Neil Monnens Subject: Re: Online-Ads DIGEST #0001 Kevin, Being a moderator is an important function in that you pick and choose what is news. In that light, it is important to know your perspective about online advertising, your background, and your current job. Thanks. -------------------------------------------------------------------- From: Robert Kennedy Subject: An Internet Infomercial We have recently included in our lists of sponsors, a rather length presentation of a direct marketing offer, that, given my own background (http://www.socool.com/~rkennedy/sco.html) feels an awful lot like an INTERNET INFOMERCIAL. I am therefore curious to receive the reaction of INTERNET marketing "professionals" ... and suspect that more than one will be interested in tracking our results. You are invited to visit "A SPECIAL Promotion" ... http://www.socool.com/socool/sponsors/special.html ... to provide your feedback to us and/or this newsgroup. -- Robert M. Kennedy Robert Kennedy Productions ... SoCoOL...Sonoma County ONLINE There are lots of Coool Sites on the WWW, but there's only one SoCoOL !!! http://www.socool.com/socool/ http://www.socool.com/~rkennedy/ 707 584-5160 1086 Eleanor,Rohnert Park, CA, USA 94928 -------------------------------------------------------------------- From: eborcom_at_eborcom.com (eBORcOM) Subject: Banner Ads - A Few Questions Hi all! I am thinking of placing some banner adverts for our web site on various places but I've got a few queries which someone on this list might be able to help me with: 1) What size (in pixels) should the logo be? This seems to vary widely between the sites I have come across. I am using a freelance graphic artist and it would be quite expensive for me to create lots of different sized adverts for every resource, ideally I would just have one (or a few )advert(s) that can be used everywhere. 2) What is the best way to advertise? I have come across a few sites which will only place your banner when a certain keyword is searched for. This sounds like an excellent idea, but does this really offer more value for money than just a normal banner? 3) Is there any way to be sure that a certain site has your target audience or do you just have to take their word for it or make your own assumptions based upon what you see there? The auditing of users of web sites seems to be quite rare (which isn't surprising as it is very time consuming for the user to fill in a huge form before they get access to something that they're not even sure is worth looking at). Any other advice would be welcome, I'm a complete newcomer to banner ads and I don't want to waste my money. Thanks, Tom Hukins -- eBORcOM - The home of the Megaphone publicity service, the only way to make sure the world knows about your web pages. WWW E-Mail eborcom_at_eborcom.com -------------------------------------------------------------------- From: Lenore Tuttle-Wilkas x2088 Subject: Pricing Hello, great idea here! We have a site that's getting over 300,000 hits a day and growing. We finally have paid sponsors, but in order to get them we had to drop prices. I wonder if there's a fools proof way to price a banner? Since I'm with a not for profit corp. we haven't purchased the software out there for filter out hits, but we are looking at it. Agencies want filtered numbers. They seem more interested in unique hosts, which are considerable. What are others providing? ************************************************************************* ******** Lenore Tuttle-Wilkas, Director Corporate Marketing Phone: 202-414-2088 National Public Radio Phone: 202-414-2088 635 Massachusetts Avenue, NW Fax: 202-414-3023 Washington,DC 20001 Internet: ltuttle_at_npr.org -------------------------------------------------------------------- From: TurnerAce_at_aol.com Subject: Webvertising: Non-Profit Organizations I am the Online Content Manager for the International Interactive Communications Society (IICS). The IICS is a non-profit organization of 5,000 multimedia professionals with over 35 chapters worldwide. We are in the process of developing a webvertising policy and rate structure and are looking for a good model. I would appreciate hearing from anybody who has had experience in developing policy and webvertising rates for a non-profit organization with several chapters. One issue I'm wrestling with is figuring out a system in which chapters don't compete with each other and the international organization doesn't compete with chapters for advertising revenues. This was not a problem with print because newsletters published by IICS chapters appealed to local advertisers and those published by IICS International appealed to advertisers who wanted to reach the entire IICS membership. However, given that the Web reaches an international audience, this issue is far more complicated. I would appreciate any helpful advice. Thank you. Colleen Turner Phone: 415-354-0800 Fax: 415-354-0808 -------------------------------------------------------------------- From: "Cheri Sigmon [ http://jit.com ]" Subject: 2/2 - "email ads" SCAM alert - => Hi, Kevin! => Hi, all! A special thanks to Kevin Fadden for creating this listserv. It promises to be interesting. Let's see how things shape up. I'm particularly interested in helping people get more bang for their buck, & eliminating the hype which hurts our entire 'new' industry. Credibility is what's need in this medium ... I just got a fax today (unsolicited, of course - they must have "lifted" it from one of our websites) ... offering to 'sell' me a 'service' of emailing 500,000 people for - get this -- $3495! Can you believe that!? I feel like reporting these frauds to the FTC. Oh, they'll "send" your one-page flier to thousands of fresh/hot prospects for less than a penny each! Boy, what a "deal" they have for you ... I'm not fresh , but I'm sure HOT! What an insult to anyone's basic intelligence! The scam goes like this ... minimum = 100,000 emails for $995 (ha!) 200K for 1495, or, for the PRO's out there - boy do they have an even better "deal" for you (snicker!) - emails to 1,000,000 for $5,000 ... blah, blah, blah. Good grief! That's it - Now, I'm sending this directly to the FTC. Enough of this crap. I've retrieved that angrily crumpled fax sheet from my trash can & I'm mailing it tomorrow. Encourage all to remain alert to scams like this & the DAMAGE they do to all of us. PUH-LEASE! Btw, the header did NOT have the return fax #, as standard ... all it says is "Dynamic Advertising." S/B "Ripoff, Inc!" The only # listed is an 800 - hmm ... now, THIS could be interesting. 800.338.8713 - I'm calling to see WHO these clowns are. Then, I am going to take action to stop this non-sense & fraud. You? Things like this make doing legitimate business more difficult for all of us ... anyone else have a similar experience? We have since removed our fax # from most of the websites. Ridiculous! Cheri - "I'm not gonna take it anymore!" p.s. Oh, I just took a coffee break & called the # - I got a recording of a lady's voice. Usually, I just trash these - but this one screams out for justice. Ttyl, folks ... Cheri Sigmon - york, sc usa - http://jit.com - Let's swap links? Hmm - -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. 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