The Online Advertising Discussion List Archives

To: online_advertising_at_interedge.com From: online_ads_at_interedge.com (Kevin Fadden -- Moderator) Subject: Online-Ads DIGEST #0004 Cc: Bcc: X-Attachments: ==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- March 28, 1996 Digest #0004 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** In this Digest... NEW ------- "Moderator's Comments" ~ Kevin Fadden "Online Advertising Discussion List" ~ TENNESSEE INFORMATION RESOURCES "Advertising Opportunities on The Net" "SRDS Advertising Guide" ~ Don 'DocDon' Taylor CONTINUING ------- "Banner Ads - A Few Questions/DIGEST#002" ~ MS. JUDITH E BLACKWELL ~ Bob Schmidt "Re: (no subject)" ~ Kevin Fadden "Re: Doubleclick" ~ Carolyn Maxine Most ~ Steve Krenek "Reciprocal Banners/Paid filler" ~ Ray Dornbusch BANNER SWAP MEET ------- Lookee here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Kevin Fadden Subject: Moderator's Comments OK, now we're getting this thing rollin'! A lot of good posts have been coming in -- keep 'em coming. I managed to get the Archives happening. If you'll log onto the FAQ page, there's a link to them from there. (http://www.interedge.com/OnlineAd_FAQ.html). The only thing I would ask of posters is that they try to put a descriptive, preferably even the same, subject line as the post they are attempting to respond to. Thanks. Enjoy this digest folks -- it's definitely the most synergistic yet! - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: TENNESSEE INFORMATION RESOURCES Subject: Online Advertising Discussion List Hi Kevin: Thanks for creating your listserv. I've really enjoyed the first two issues. I firmly believe in us "netters" getting into NETWORKING. Thanks too for listing the addresses for those other discussion groups. That came in very handy. I'd like to let you guys know of another discussion group. It's geared toward the small business person. It's name is Intenational Small Business Consortium. The moderator is Nick Baker & can their site can be found at www.isbc.com. In addition to the discussion group they provide free links from their site. I believe the proceedure is to first link your site. Upon verification Mr. Baker provides notification of the discussion group. It appears to be somewhat bi or tri-weekly and has some useful information. Please post if you find this appropriate. Many Thanks, Tony Bassman ///--------------------------------///-------------------------------/// TENNESSEE INFORMATION RESOURCES "Helping YOUR Business, Do MORE Business, Is OUR Business" Email: tennbus_at_telalink.net Web Site: http://www.telalink.net/~tennbus 4112 Aberdeen Rd * Nashville * TN 37205 Voice & Fax Messaging System: 615.298.1796 ///--------------------------------///-------------------------------/// -------------------------------------------------------------------- From: "Don 'DocDon' Taylor" Subject: Advertising Opportunities on The Net Gee, here I've gone and subscribed to yet another list, but at least it's highly focused. Great! Though as Kevin says, many of us have 'previously met', here's a little bit of relevant news I found at Media Central today (www.mediacentral.com). "Nynex has rolled out a nationwide online shopping directory called BigYellow with listings for about 16 million businesses and 4,000 advertisers. The site, at http://www.bigyellow.com, is searchable by state, city and even street and soon will feature a link from Infoseek Guide, a popular World Wide Web search site. It is free to consumers. Nynex said BigYellow advertising is being sold online, through direct mail and by telephone sales reps, and the company has established relationships with a number of advertising agencies. Ad rates range from $111 a year for a Web site link to $300 a year for a one-page text ad, to $2,400 for a three-month banner ad in a business category." The thing I find interesting is these ad rates seem fairly reasonable (maybe even low), but there's no performance issue (# of visitors etc.) mentioned in the article (which I did not entirely repost). OTOH, as I recall several of the other 'online yellow pages' are offering a full page for free. (Media Central reports that even GE Info Services will be offering free web page design and hosting at www.gebusinesspro.com.) Talk about interesting opportunities. For $111 a year you can get a link from the NYNEX directory to your free GE web site, unless you'd rather pay NYNEX $300 for a single page. Does anyone find all of this confusing or is it just me that's getting infoluted? Don ** Get help on your Internet business problem - email certus_at_visi.net ** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ The Internet Business Division ---> Bridging the gap between business and the Internet. <---- 3955 Palomino Dr, Ste 101 Newport News, VA 23602-5468 USA voice: 804.877.4992 email: ibd_at_pobox.com, docdon_at_pobox.com *** Member Virginia Peninsula Chamber of Commerce *** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ -------------------------------------------------------------------- From: "Don 'DocDon' Taylor" Subject: SRDS Advertising Guide I guess no advertising list would be complete without an entry from SRDS (Standard Rates and Data Service Inc.). They've had a web-site for some time, and now they've published the first issue of their new quarterly directory--SRDS Interactive Advertising Source. The guide is $249 for four issues/year and so far has 246 pages listing 730 major web sites and online services. Details include rates, personnel and traffic about each site as well as details on advertising and marketing opportunities available. The next edition is due out in May. Don -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: jblackwell_at_prodigy.com (MS. JUDITH E BLACKWELL) Subject: Banner Ads - A Few Questions/DIGEST#002 I hope the following excerpt from "Targeting Banner Ads Drives Higher Click Rates" that was published in the January issue of The CyberMarketing Letter helps to answer the question about the value of attaching banner delivery based on keyword searching. "InfoSeek users see advertising banners either in a sequential rotation with other advertisers or in a sequential rotation driven by keywords. For example, Internet Shopping Network "owns" the keyword shopping on InfoSeek. Whenever an InfoSeek visitor types the word shopping they see Internet Shopping Network's banner advertisement on the top of the query and results page. Bill Rollinson, Vice President of Marketing at ISN tells us that, "We know from sites that allow us to be more targeted (i.e. link an ad banner to a keyword) that we get results that are 20-30% better than non-targeted banners. " Bill Pick at InfoSeek confirms the value of banner targeting noting that open rotation banner ads, on average, are experiencing a 1% to 2% conversion click rate on InfoSeek while keyword driven ads are experiencing on average a 2% to 36% conversion click rate (Conversion click rate is the percentage of all people who click on a banner ad to go to the advertiser's linked site)." Judy Blackwell - jblackwell_at_prodigy.com Editor & Publisher The CyberMarketing Letter ********************************************************************** The CyberMarketing Letter is a monthly independent newsletter devoted exclusively to online marketing strategy and technique. Published by two veteran online marketers, The CyberMarketing Letter offers the most specific, proven techniques to design powerful online marketing programs. ********************************************************************** -------------------------------------------------------------------- From: schmidt_at_magicnet.net (Bob Schmidt) Subject: Banner Ads - A Few Questions/DIGEST#002 Lenore Tuttle-Wilkas writes, > I wonder if there's a fools proof way to price a >banner? The going rate for banners is between $15 per thousand impressions (cost per thousand or CPM) and $30 CPM. Generally, you will pay a lower CPM when buying a large number of impressions or when making a multi-month commitment. Site with low traffic counts and those that are highly targeted generally fall at the upper end of the CPM. Bob Schmidt Provider Marketing Group Orlando Florida Internet Marketing Consultants Bob Schmidt schmidt_at_magicnet.net Provider Marketing Group Internet Marketing Consultants to ISP's, Web Providers and Content Developers Visit our clients at http://anetweb.com http://imarket.com http://florida.com http://drilove.com <== Warning! Adult Content. -------------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Re: (no subject) Kim, >Hi; I saw your post on the sales list about the advertising list. I >subscribed, because I need to learn all I can (fast) about advertising, >especially rates, on the Net. However, I'm a little reluctant to post this >question publicly. That's what the list is for:) It's only 300 people, and they all may have some of the answers you're looking for -- plus some people might even have some of the same questions. I'll give it a whack too... Can you help me out or point me to any online resources? >Basically, I need to know if rates I've set up, tentatively, for my regional >Internet service are too little or too much. It's a restaurant guide, set up >so that it's very usable and conducive to customer response as well as >community (and other) links. I plan to charge restaurants a $75 setup fee >(their menus will need to be input) and $25 a month maintenance with >progressive discounts for 3-, 6-, 12-, and 24-month subscriptions. The >monthly fee will include one set of changes to menus, with more frequent >changes, i.e., daily specials, for extra fees. There will also be options for >logo, menu, and graphic design and for banner ads at the point of entry. Sounds about right, but it may not be an easy sell to someone who knows nothing of the Web and how it might benefit them -- add that up, and the annual cost is over $300. What I'm saying is that your services are definitely worth what you want to charge, but it would not surprise me if you end up having to give some of them "first 6 months free" deals in order to build a comprehensive guide. >Any thoughts on my fee schedule so far? (The additional fees--logo, daily >specials, etc.--will basically be calculated at $40 an hour based on my >experience with the time demands of my various publishing and graphic design >jobs as a freelancer. $40 hour is about right for basic web design work -- at least here in the Midwest. However, make sure you build in exceptions for cgi scripting , custom programming and things of that nature, so that, if needed, you can cover the cost of hiring someone to do those things if you cannot. -- Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: Carolyn Maxine Most Subject: Re: Doubleclick At 03:48 PM 3/27/96 -0500, you wrote: Doubleclick can be found at www.doubleclick.com. They area subsidiary of Poppe Tyson and seem to be a web based media placement/brokerage. max Carolyn Maxine Most Marketing Consultant providing services to Mpath Interactive maxmost_at_mpath.com (408) 342 - 6937 -------------------------------------------------------------------- From: Steve Krenek Subject: RE: Doubleclick DoubleClick's ad brokering site can be found at: http://www.doubleclick.net Great Idea Sponsors who want to place ads sign up and make targeting selections - the more specific the choices, the pricier it is. Sites with space sign up on a non-exclusive basis. DoubleClick matches sites and sponsors on the fly. If there aren't enough paying sponsors, it cross advertises (trades links) between websites with space. There are posted rates for advertising, but they don't say how big a cut they take - my impression is that is must be pretty hefty. Terrible Execution Has anyone gotten through to these people? I emailed them for info and promptly got a call from the president. When he found out that I wasn't looking to advertise, only make my site available for ads, he said I'd get a call from another person in a day or two (I didn't). I registered anyway. Nothing. I emailed again and got a message that my email was being forwarded to someone else who would reply (they didn't). I emailed this last person and still haven't heard anything. --Steve ------------------------------------------------------- Steve Krenek skrenek_at_NowTV.com (713) 265-7827 (voice & fax) http://NowTV.com --->Interactive Murder Mystery Games VDOLive streaming video! ------------------------------------------------------- -------------------------------------------------------------------- From: Ray Dornbusch Subject: Reciprocal Banners/Paid filler We currently offer a free reciprical link program including graphics. Please have anyone interested email me or go to: http://www.pacificcoast.com/pcf/ad/partners.htm We would like to be placed on anyone's unsold pages as "filler". We would pay $.10/ click through to our site. This has worked out extremely well for several site we advertise on because they are able to earn revenue on all pages, and are always sold out. Our site is well established and won Point com's top rating for Home Shopping presentation. Our banners can be taken from: http://www.pacificcoast.com/pcf/dropbox/pcfad3.gif http://www.pacificcoast.com/pcf/ad/paidbanner.htm Here is a short description of our site, which is changing daily. Pacific Coast Down Comforters and Pillows are the finest in North America. Pacific Coast is the number one brand and has been treasured for over 100 years. We sell to every major retailer and catalog in America. Now you can learn everything about down and how to sleep better at our Web site. Register for our weekly free down comforter giveaway and check out our outrageous Factory Outlet secure internet sales on 1st quality overruns. Unforgettable Nightly Comfort beneath a Cloud of Pacific Coast Down. Key words: pillow comfort sleep bed home feather linen shop Finest Pacific Coast Down Comforters and Healthy Natural Pillows since 1884. *FREE* Down Comforter contest. Picture yourself beneath a cloud of Pacific Coast down: http://www.pacificcoast.com comfort_at_pcf.com I look forward to hearing from you. Thanks for your interest Ray Dornbusch, rayd_at_pcf.com Vice President ____________________________________________________ Pacific Coast at http://www.pacificcoast.com Makers of the world's finest down comforters and pillows. Unforgettable Nightly Comfort beneath a cloud of Pacific Coast down. Consumer Services: comfort_at_pcf.com 1-206-624-1057 -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers http://www2.polarnet.com/~multim/webwright/write4.htm -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partners.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising "ground", check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange