The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- March 30, 1996 Digest #0006 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** In this Digest... NEW ------- "" ~ Multimakers "BusinessCall" ~ Brad Smith "Ad placement services?" ~ Jonathan Roy CONTINUING ------- "Ad Banner Rate Models" ~ Tara L. Lemmey REQUESTS FOR INFORMATION ------- "Re: Insurance issues for Online Start-ups" ~ Carolyn Maxine Most BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Multimakers Subject: Some one mentioned the a while back and then dropped it. Please tell us more. Rick -- Multimakers' Writing Department http://www2.polarnet.com/~multim/webwright/write4.htm INTERACTIVITY IS OUR SPECIALTY ***** Moderator's Note: - Er, that someone would be me. I promise a thorough answer in the next digest. Right now, I'm going to get this digest out and then get some sleep. Kevin -------------------------------------------------------------------- From: bsmith_at_infodial.net (Smith, Brad) Subject: BusinessCall Dear Kevin, Congratulations on such a well-done Digest ! Our new BusinessCall product described below is unique. No other company has thought of combining pre-paid calling technology with a label that turns anything you stick it on into an instant sales aid. I thought this might be of interest to readers of your Online-Ads Digest, but wanted to ask if it fits with your criteria for inclusion. - Brad **** It's OK. - KF ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRESS Release - 28 March 1996 SynCom telecommunications has just introduced a new product called BusinessCall that converts a regular business card into a dynamic marketing tool. BusinessCall is a pre-paid calling card that's printed on a sticky label. Placing one on the backside of your business card makes it into a personalized prepaid calling card. Tell customers that you've placed some free calling time on the card for them to use. They'll keep your card with them and will remember you everytime they make a call. BusinessCall allows you to call anywhere in the USA, from any phone in the country just by dialing an 800 number. Additional calling time can easily be added by way of a credit card. BusinessCall labels are an effective and inexpensive marketing tool for your business because customers keep using your card. Contact: callback_at_infodial.net or phone Brad Smith in Los Angeles at 310 472-6490 - *** - ______________________________________________________ Electronic Historical Publications Web Publishers of 19th Century Scientific American We put Quality on the Net!. Penny Magazine Online Godey's Lady's Book Online and more. http://idevelop.com ehp_at_idevelop.com _______________________________________________________ -------------------------------------------------------------------- From: Jonathan Roy Subject: Ad placement services? I handle all the ads for the Games Domain (www.gamesdomain.com) and some other things... Until we get a lot of advertisers on board, we have a number of empty ad slots sitting empty. I've been looking at places which sell ads to companies, then place those ads at various sites on rotation. The best I've seen so far is DoubleClick (www.doubleclick.net) but they haven't responded to my email or calls the past week, and the person I need to speak with is going to be gone another week or more. There is also SponsorNet (which seems to be out of business now), Focalink (www.focalink.com) whose web page is quite uninformative, and Worldata (www.worldata.com) who I just discovered today. If anyone has recommendations for or against these places, or knows of services I have missed that do similar things, please let me (or the list) know. We have about 1.5M impression/month sitting empty. It'll take time for us to direct sell that many, and would like to make some small revenue off them in the meantime. ** Moderator: OK, BURST and RealMedia, let's here from you. ** Thanks! -Jonathan Roy Idle Communications, Inc. P.S. Whoops, looks like SponsorNet is still around. :) Their link from Yahoo was broken and "www.sponsornet.com" went some place else which led to my confusion. Their correct url is www.sponsor.net and I sent them another email about placing ads on our site. My apologies on the error! -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: tara_at_narrowline.com (Tara L. Lemmey) Subject: Ad Banner Rate Models >< Kevin Fadden writes:> > >>As a publisher, I am a proponent of a hybrid rate model, what I mean by >>that is that you have two rates: one is an impression rate (we use .02) and >>one is a click-through rate (we use .07). So, we charge advertisers 2 cents >>every time their ad is "impressed" on someone, and then each time that ad >>is clicked, they get charged an additional 7 cents. Kevin, while I understand the precepts on which you base your model, as the publisher of the former digizine Buzznet, one of the first commercial online venues, and CEO of the company that represents online "netcasters" in the market, including RealAudio, I could *not* disagree with you more on this model. The burden of click thru is on the advertising creative not on the Netcaster. In the print publishing and broadcast world the sponsorship creative is always responsible for getting people to call the 800#, use the coupon, or take any other action on the advertising. What the content provider is responsible for, and thus should be paid for, is bringing consitently quality content which in turn creates an loyal viewer base. By charging a higher rate for click thru you devalue your own product. Last week I spoke at PC Forum, Esther Dyson's conference in Tuson, on just this topic. Specifically, can advertising supported revenue models work online. The answer to this is yes, but only if we in the Netcasting industry begin to truly value our "programming" (in the content sense of the word) and break from the paradigms of old medias. One of these is not to be forced to consider our selves as direct mail just because we have the ability to provide a better measurement model than print or broadcasting. _____________________________________________________________ _____ Tara L. Lemmey Narrowline 415.442.4889 telfon 461 Second Street suite 207 415.957.1877 telfax San Francisco, CA 94107 -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** From: Carolyn Maxine Most Subject: Re: Online-Ads DIGEST #0005 Geoffrey Gussis writes >Subject: Introduction & Insurance issues for Online Start-ups > >Now that the introductory stuff is out of the way, I was wondering if >anyone has had experience with getting insurance for a 'virtual >corporation.' All corporations need liability insurance. It is not just physical injury but liability for the corporation's and officers' actions. I had a retail corporation and we carried 1 million in liability whicih I beleive is standard.I believe we paid $1500 a year (1992) including accident liability . FInd a good insurance broker and they can set you up. max Carolyn Maxine Most tel) 415 965-3890 email) maxmost_at_ix.netcom.com ARQ Business Solutions - Strategic Marketing and Business Development for Interactive Services, Web-Based Ventures & other "Hi-Tech" Enterprises -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com/~multim/akbesthm3.htm -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partners.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising "ground", check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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