The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 1, 1996 Digest #0008 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** In this Digest... NEW ------- "Online Info Services" ~ Gail Palubiak CONTINUING ------- "BusinessCall labels" ~ Brad Smith "Meta Tags" ~ Kevin Fadden "Ad Banner Rate Models" ~ Kevin Fadden REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Gail Palubiak Subject: Online Info Services I'm a small business owner and I subscribed to this list because I thought I would be able to pick up some information on marketing using the internet. Wow, I wasn't disappointed, I've picked up some excellent ideas. So I figured someone in this group might be able to offer some suggestions. You know the routine, small business owner working on a limited budget. Specifically, I am a headhunter specializing in Sales and Management positions. I need to expand my database of potential clients but I don't (or want) to spend hundreds of dollars for out-of-date industry directories especially since I work within several industries. I believe that the online information services can provide me with the information I require but I don't know how to use them. I need to find the names, addresses and phone numbers of VP's of Sales or National Sales Managers for companies in the enterprise networking and multimedia industries. I would appreciate any direction you might have. Thanks, Gail Palubiak, president PROACTIVE EXECUTIVE SEARCH http://www.icon-stl.net/~proact ------------------------------------------------------------------ -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: bsmith_at_infodial.net (Smith, Brad) Subject: Re: BusinessCall labels >Please send me some more information .. > >Thanks, > >Kevin *** Moderator: This was sent to me personally, but I'm posting it to the list. Why? Because it's so damn cool! Brad, send me a sample to PO Box 1521, Lawrence, KS 66044, please.*** Let me say that you're providing a wonderful service with the On-Line Ads Digest. The BusinessCall product is hot ! I got a lot of replies to the Press Release, and many are interested in distributorships. SynCom's BusinessCall product is a pre-paid calling card that's printed on a sticky label so that it can be easily attached to something that you usually carry with you. One item that's particularly effective to use it with is your business card. BusinessCall labels are a great product because they make a unique, personalized, and inexpensive give-a-way marketing tool for your business. Simply place a BusinessCall label on the back side of your business card and give it to your customer saying; "I've placed some free long distance calling time on the back for you. You can easily add more with a credit card." This makes your business card a "keeper". It's not just another business card anymore - it's a personalized prepaid calling card. Prospects will keep your card with them and will remember you every time they make a call. BusinessCall is really simple to use. To place a call, just follow the instructions printed on each label: Place a call to the 800 number listed Enter the card number when prompted Enter the phone number you wish to call Calls can be placed to anywhere in the US. And when the label gets low on time, it can be recharged by calling another 800 number and providing credit card information to recharge it with as many minutes as you wish. You're protected with BusinessCall even if it should be stolen. It's not like a credit card or calling card where a thief can charge up huge amounts on your bill. Your maximum liability is the few dollars of calling credit on the card at that moment. BusinessCall labels are distributed in packages of fifty and come with either 5 minutes or 10 minutes of initial calling time. I sell the 5 minute labels for $2.62 each, and the 10 minute labels for $4.58. I'd be glad to mail you a sample if you want. You may want to become a distributor ind order to buy the labels at wholesale. You can use them in your business or resell them at any price or quantity you wish. You make a profit on each sale and also earn a commission every time a user adds more calling time to their label from their credit card. Best regards, - Brad Smith PO Box 491063 Independent Representative Los Angeles, CA 90049 SynCom International 310 472-6490 -------------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Meta Tags >>>>Christopher Bain wrote:<<<<< >There are additional tags to "generate special HTTPD headers, to be sent by the >server, that can activate special features in the client" (such as expiration >dates) (Laura Lemay). And other tags with specific uses as well, but the >DESCRIPTION and the KEYWORDS tag should be in the header of everyone's home >page. If you're out to buy a book on HTML, this is one subject I always check >for in the index. More on the "expiration" meta tag: >>>>Question from a non-member of online-ads:<<<<< >3. What is the significance of the line "META HTTP-EQUIV="Expires" CONTENT="Thursday, 22-Jan-96 18:31:30 GMT""? What this does is force the page to be reloaded every time the URL is called. I'm not sure how familiar you are with proxy servers, such as how AOL's works. They try to cache pages for their users. This has two drawbacks (to the publisher): 1) You do not always get each page-view logged, as sometimes it just gets served off of AOL's cache and that's that and you never know about it -- very hard to track ads. 2) If you've changed the page since AOL cached it, AOL's users may still be seeing the old version. So, what this meta tag does, basically, is tell each person's browser that the page has expired (in the cache) and needs to be retrieved from the actual source, in our case, the InterEdge server, not AOL's cache. It's like a "Force Quit" for that "proxy" business. One more benefit: even when a browser has the page loaded, moves on to another page, but yet hits the "back" button, this meta tag causes the whole page and all elements to be called again. This, of course, doesn't mean that the browser downloads the page again, but it does count as another hit. This is how hits should truly be tracked, and if you don't have this tag in your docs, you're probably missing 20% (if not more) of your hits, what between that and AOL's cache. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Ad Banner Rate Models >>>>Peter Temes wrote:<<<<< >>But here's where I have a problem with Kevin's ad model. When I first heard >>that he had a click-through rate, and that is was relatively low, I though, >>good deal, I'll buy some. But his model is rally a hybrid -- he charges for >>the click-throughs, AND a CPM. His CPM is at market rate last I checked, but >>by tossing in a surcharge for the clickthroughs, he prices himself out of a >>lot of ads. A similar hybrid model -- at a CPM of 10 and click-trhough of 2 >>cents -- works for me, and I've just booked some space on a web stie on >>those terms. Hmm, I never thought of it as a "surcharge". But, there really is no other way to look at it, now that this has been pointed out. (Right now, I am very glad I started this list:) Here's what I'm going to do: As an experiment, I have changed my ad structure to a pure CPM model, with advertisers purchasing blocks of 1,000 impressions. My standard CPM will be $15, although certain, more premium pages will go at $20, with 5,000 impression blocks. I'm going to leave this up for awhile and see what happens. Let me know what you all think, and I'll let you all know whether or not this increases my ad sales. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partners.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising "ground", check out our rate card at: http://www.interedge.com/AdInfo.html ******************************************************************** ========== End of Online Advertising Discussion Digest ==========

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