The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 2, 1996 Digest #0009 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** In this Digest... NEW ------- "Ads for IPLN-WWW Webcasting Service" ~ P.M. D'Acre "To make it fly!!!" ~ Roy Prince "advertisers/sponsors wanted" ~ Roy Deane CONTINUING ------- "Meta Tags" ~ Bill Seitz "Ad placement companies, Cont." ~ Jonathan Roy "Online Info Services" ~ Kevin Fadden REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: "P.M. D'Acre" Subject: Ads for IPLN-WWW Webcasting Service We have launched a News Service, specializing in Positive, Upbeat News, at http://www.positive-place.com. We are planning on running nightly, with a 30 minute presentation, by May 1st. Due to the mix of audio/text delivery, we are considering how to handle the advertising placements, to ensure continuity and flow of the Webcast. Any thoughts and observations would be deeply appreciated. ------------------------------------------------------------------ From: Roy Prince Subject: To make it fly!!! Thank you for providing such an excellent resource. And thank you to the members of this group for your hard won wisdom and assistance. A true gifting. A tip: My email client (Eudora) allows me to link directly to Netscape when provided with a complete URL. What I mean is that if I encounter a complete URL in my email and I click on the URL Netscape starts automatically even if I am not on line. And Netscape displays the subject site. So in all postings and signatures I suggest that one use the complete URL, including the "http://" part. It's not as pretty but... I have a site dedicated to ecological architecture and sustainable design and culture. It's a labor of love. I would like it to support me. The URL is http://www.west.net/~prince/ It has been up for several months and I am getting about 25 hits a day. I have all but given up on the indexes. I have requested that Yahoo and Alta Vista list my site to no avail. However I have been aggressively trading links with other ecological, architectural and sustainable sites. This, I believe, has been successful as I am now getting hits and email from people appreciating me for what the site offers. I also occasionally post to news groups when I can be of assistance. The site itself is quite simple. No graphics and straight forward linking. I have, however, attempted to make it attractive and easy to use. I feel it needs more pizzazz but some of my colleagues tell that it is quite good for a serious niche subject. I believe the site is a valuable resource to those interested in ecological building and sustainable culture. The particular complication of links is, I believe, unique. It is oriented to design and living with sustainability in mind. For those who do not know what sustainability is or means, it is like this: living lightly on the Earth or Small is Beautiful. It is also a very complicated commingling of environmental, social and economic factors. Plans for the future include creating original content such as a simple primers, for instance, on solar energy or building with natural materials. And development of the "Voices" page, where people with interesting perspectives can be heard. My questions revolve around how can I make it a profit making concern. I don't need to get rich just to make a reasonable living. I know, what's reasonable? But that aside... Any ideas for building up my hit rate? I have been holding off soliciting advertising until the hit rate gets to about 50 a day. I know that this is VERY small potatoes, yet there is a need and desire for this information. I have thought of becoming a nonprofit or selling advertising. Another idea is to contact manufactures of ecological building products and soliciting site support, linking to their site or creating a simple web presence for them. As you can see I have potential advertising pages for environmental consultants, ecological materials suppliers and periodicals and resource guides. No takers as yet. I am not opposed to hiring a web designer and research assistant when the site brings in a profit. Getting to the profit is the question. Your comments are sincerely appreciated. Very best wishes, Roy Prince * * * R o y . P r i n c e E c o l o g i c a l . A r c h i t e c t u r e prince_at_west.net Ecological Architecture on the WEB http://www.west.net/~prince/ 805.967.9524 * P.O. Box 30085 * Santa Barbara CA 93130 * * * -------------------------------------------------------------------- From: rockmine_at_wintermute.co.uk (Roy Deane) Subject: advertisers/sponsors wanted Hi Kevin! Okay, I'm probably coming at this from the wrong angle - most folks on this list are in the business of marketing - I'm looking for people to market their products/services/whatever on my rock music based site. Here are the basic stats (based on AccessWatch): 500+ visitors ; 1,200-1,500+ pages ; 8,000-10,000 hits a day. 60-70% of visitors are US based and it would seem most are 25-50 years. The site is growing daily and gaining regular visitors. Trouble is, here I am based in Scotland, biggest thing on my server and I don't know how that rates in the real world. (The UK based mag "Internet" did quite a detailed case study on the site and seemed to think it was doing quite well.) It's not helped by the fact that Scottish based ad agencies will build sites for their international clients but not consider advertising on others. As for their Scottish clients, they figure most don't even know what the web is. So, I'm probably coming across as a total nerd but I want to know if you marketing people out there can use a site like mine. It's probably not the way things are done but hey! what else should I do? I'm keen on getting either sponsorship, advertising or both. If you feel your clients could make use of the site or you can suggest agencies that might help, or have serious suggestions that can assist, I'd appreciate it. The site is based at: http://www.rockmine.music.co.uk/Rockmn.html Also: (bit of a weird one) I seem to get one of McKinley's robots visiting the site once a week and staying a while. Last week it was on-site most of Wednesday and part of Thursday; the week before it logged in just after midnight on Tuesday morning and left at 8pm on Thursday. Can anyone explain why it should hang around so much? It looked at a different page every five minutes - ideas, anyone? One last thing - banks in the UK are still not accepting credit card payments over the 'net unless you sign up to Barclay Square (at a cost of 15,000 GBP) which has 9 businesses on site and reports 1 million hits a year (less than half of what I'm expecting). Are there any alternatives? eg: US banks that will allow non US citizens to open accounts, etc? Thanks in advance! Roy. -------------------------------------------------------------------- Roy Deane.Rockmine Archives.Scotland.------------------------------- ----------------------------------- http://www.rockmine.music.co.uk/ -------------------------------------------------------------------- If religion is the opiate of the people ---------------------------- ----------------------------- rock music is marijuana for the masses -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Bill Seitz Subject: Re: Meta Tags At 7:54 AM 4/1/96, Kevin Fadden -- Moderator wrote: >>3. What is the significance of the line >>"META HTTP-EQUIV="Expires" CONTENT="Thursday, 22-Jan-96 18:31:30 GMT""? > >What this does is force the page to be reloaded every time the URL is >called. I'm not sure how familiar you are with proxy servers, such as how >AOL's works. They try to cache pages for their users. This has two >drawbacks (to the publisher): >... >So, what this meta tag does, basically, is tell each person's browser that >the page has expired (in the cache) and needs to be retrieved from the >actual source, in our case, the InterEdge server, not AOL's cache. > Note that none of this is necessarily true. Specifically, the HTTP/HTML specs say that a server _may_ pass META information along in the HTTP header. But it doesn't actually _have_ to do that, and it still is considered to be in-spec. I tested this with WebStar, the main Macintosh webserver software (which is also used at Interedge), and discovered that the META info was _not_ being passed during the HEAD call. When I asked Chuck Shotton (the developer) about it, he replied... "Nope. That's HTML. Server never sees it, since it's destined for the client as content." So you can't count on anything. Unless I'm wrong here, which is not unbelievable... -------------------------------------------------------------------- From: Jonathan Roy Subject: Ad placement companies, Cont. This is a short note to keep you posted on my search for an easy way to fill our empty ad spots. Thanks to Kevin's suggestion, I contacted both Real Media and Burst. RM called me back less than 30 mins after I emailed them, on Saturday morning, and were quite friendly. Someone has reported that they have been supplying RM with traffic information for over 3 weeks with no ads being placed there yet, so I can only hope we'll be able to host a few ads in less time. I also mailed Burst and received back a few emails regarding their service, and am waiting for their information packet to make it to me in real mail. Still haven't heard from the other services, and I won't continue chasing after them. It's unlikely RM can fill the 1.5 million impressions we have, but Burst may be able to (since they say they have a site with 7.5 million a month already), and I will keep the list posted. Likely I will end up hosting some ads from each of them, if they can provide any. In the meantime, a fellow subscriber on the list (Pacific Coast Feather Company) has contacted us about carrying their ads on a per-clickthough basis which sounds good. This will work well, but they do carry a cap on the max click-throughs per month we can generate revenue from. Considering a 1% clickthrough on our front-page alone would exceed this cap, well over half our ad spots still need to be filled. If anyone knows of (or works for) other companies that accept advertising with a pay-per-clickthrough rate, etc, please let me know. Our rates for per-impression purchases are well below market prices, at least until the end of the month. (Around $10CPM for our most popular pages.) Thanks to all of you who have contacted me so far, and I hope some of you find this update useful! -Jonathan Roy Idle Communications, Inc. http://www.gamesdomain.com/ -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Online Info Services <<<>>> >You know the routine, small business owner working on a limited budget. >Specifically, I am a headhunter specializing in Sales and Management >positions. I need to expand my database of potential clients but I don't >(or want) to spend hundreds of dollars for out-of-date industry >directories especially since I work within several industries. I believe >that the online information services can provide me with the information >I require but I don't know how to use them. I need to find the names, >addresses and phone numbers of VP's of Sales or National Sales Managers >for companies in the enterprise networking and multimedia industries. > >I would appreciate any direction you might have. You might try a company called 4Work (http://www.4work.com). Try to contact a Mike Hogan at mch_at_4work.com and ask him the same question. While they run a job posting service, which, by your post is not what you're after, they may know where to point you. Certainly won't hurt to check their site out and see if you can find anything there. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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