The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 3, 1996 Digest#0010 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** In this Digest... NEW ------- "Looking for places to advertise? Talk to me." ~ Kevin Fadden "Ad maintaince software" ~ Jonathan Roy "Online Advertising Info Sources" ~ Helen Newling "Uncloaking with a Question re: Newsgroup Advertising" ~ Martyn Harris CONTINUING ------- "Ad placement companies, Cont." ~ Steve Krenek "Roy Prince: Site Hits and Marketing" ~ Olivier Dombey "Ads for IPLN-WWW Webcasting Service" ~ Kevin Fadden "advertisers/sponsors wanted" ~ Kevin Fadden "Re: Meta Tags" ~ Kevin Fadden REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Kevin Faddem (kfad_at_interedge.com) Subject: Looking for places to advertise? Talk to me. I hate to give the impression that I use this list for blatant self- promotion all the time, but I have something truly valuable to offer this time: If you are an *advertiser* and are looking for content-based sites to advertise on, not function-driven sites such as Yahoo and Lycos, I can hook you up with upwards of one million impressions per month (some on InterEdge, but elsewhere as well). Rates vary according to degree of targeting. If you email me personally, I will divulge plenty more details, but let me make sure this is clear: Only email me on this if: a) you are dead serious about conducting a thoroughly effective online ad campaign, and b) you have a significant budget to work with. And now, back to your regularly scheduled programming..... - Kevin Fadden (kfad_at_interedge.com) ------------------------------------------------------------------ From: Jonathan Roy Subject: Ad maintaince software Does anyone know of a ad maintaince package other than AdServer from NetGravity (www.netgravity.com)? Theirs looks very nice, but the price is in the $20K range, which is far too much for us right now... maybe once we had a lot of ads being sold, etc, but not for our first month at this! :) Mostly I'm just looking for a setup where it's easy for us to control what ads appear on what pages, and how much or how often, allow us to control how long those ads run, and monitor things like the number of times the ad is clicked. Because we have a number of pages carrying ads, and each mirror location needs different changes, we hope to setup an ad server of some sort at each mirror location and let it control which ads appear and where, automatically and without a lot of html editing overhead. If you have any suggestions please drop me an email or reply to the list (or both!). Thanks for any info, -Jonathan -- Jonathan Roy Idle Communications, Inc. http://www.gamesdomain.com/ ------------------------------------------------------------------ From: hnewling_at_mindspring.com (Helen Newling) Subject: Online Advertising Info Sources Before I launch into my list of self-serving questions, I thought I'd list a few resources that, while may not be news to many of you, are valuable enough to bear repeating: Interactive Publishing Alert Advertising Index http://www.netcreations.com/ipa/adindex.html Compiled by Rosalind Resnick; lists ad rates and other info on sites offering sponsorships. WebTrack Ad Space Locator http://www.webtrack.com Another directory to sites offering online sponsorships, plus lots of other news and resources for the online advertising industry. The New Media Buyer's Guide to the Web http://www.csn.net/~johnhart/newmedia.htm Not as comprehensive as the previous two sites, but it's always good to cover all the bases. Who's Marketing Online's article "Everything You Ever Wanted to Know About Site Sponsorship," found at: http://www.wmo.com Lots of straight answers. AdMarket's Advertising Resources http://www.admarket.com/Resources/ The Internet Advertising Resource Guide http://www.missouri.edu/internet-advertising-guide.html Designed in part to help agencies explain the Net & its marketing potential to their clients. Also a lot of pointers to other sites. Also, to add to the discussion on online-advertising brokers, I have a print out of a news digest, that, to my chagrin I did not note the URL on (but could have SWORN it was from MediaCentral at http://www.mediacentral.com) that mentions both DoubleClick (nothing that wasn't already brought up on the list). It also makes note of a service called WebConnect, which is self-described as "the media link placement service for the Internet," claiming to be the largest network of sites on the net (600) and says it's the only service that allows advertisers to place their links on individual targeted Web sites. Their URL is http://www.webdata.com. Now for my own questions: 1) We're contemplating creating a registration form to view the online editions for our magazines. We're a little nervous this will cut down our hits, but I'm pushing for it since, as a niche publisher, we'll never be able to sell based on sheer volume of hits, and also because of this we really need more back-up on our claims to reach a targeted audience. Does anyone have any suggestions on what we should ask (i.e., what do potential advertisers want to know?)? 2) While I'm a little reluctant to set up a price model based on clickthroughs (I also think this burden should be on the advertiser), we're trying to prepare ourselves for the likelihood that we'll have to set up some hybrid models to start. We're very concerned about how to handle the accounting and invoicing of such a system. Has anyone come up with a system or found a product that will handle this? TIA, and thanks also to Kevin for getting this list going (it was perfect timing for us...how did you know?!) Helen Newling Corporate Communications Lionheart Publishing, Inc. URL: http://lionhrtpub.com e-mail: helen_at_lionhrtpub.com Phone: 770-232-7723 *** Moderator: I have to comment on this, as many people have said similar things: 1) It was perfect timing for me as well. I saw a need for a resource that didn't exist. 2) I don't know how many of you place any stock in astrology (I just started publishing an astrologer in my 'zine, so I've been hearing a lot about it lately), but supposedly, as a Gemini, I "have my finger on the public's pulse". This is not the first time that has come into play for me. Makes you wonder. -- kfad **** -------------------------------------------------------------------- From: Martyn Harris Subject: Uncloaking with a Question re: Newsgroup Advertising Kevin: You done a great job with this list. I've been reading for a couple weeks now and have a question re: promotion of my web site for Gay net-browsers [which is supported by a *non-gay* video documentary producer] and plugs Phoenix and Arizona as a travel / relocation destination. I've hit about 25 of the Submission/Indexers adding the home page URL but we want to reach the newsgroup readers. Aside from SPAMMING :-( and reckless cross-posting, are there any suggestions for this one-person operation? Marty Harris HIS Company Phoenix, AZ -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Steve Krenek Subject: RE: Ad placement companies, Cont. Jonathan Roy said: >I contacted both Real >Media and Burst. RM called me back less than 30 mins after I emailed them, >on Saturday morning, and were quite friendly. I agree that they are friendly. And the most accessible company I have dealt with. But, I believe that the only company's ads that RealMedia has now is the Pacific Coast Feather Company. Same deal as available directly from Pacific Coast. At $.10 per *clickthrough*, it's pretty cheap --- still supply and demand being what it is... ------------------------------------------------------- Steve Krenek skrenek_at_NowTV.com (713) 265-7827 (voice & fax) http://NowTV.com --->Interactive Murder Mystery Games VDOLive streaming video! ------------------------------------------------------- -------------------------------------------------------------------- From: Olivier Dombey Subject: Roy Prince: Site Hits and Marketing Roy, I was interested in reading your article, as we don't hear very often about site owners who admit that what they have on the Web is not particularly popular: one only hears about successes and how one is proud of them. However, your desire to make it of a success has prompted me to post this note. What seems to have happened is THe common error made by the large majority of sites on the 'Net: a site is built with no specific objectives amd no well-defined marketing and communications strategy. This might sound like a lot of mumbo-jumbo, if you are not into these sort of things, nontheless, they are fundamental to the success of a site, particularly, if you want to make it work for you. I personally don't know anything about achitecture, as I specialise in the travel industry, but I am confident that the process to develop a site is the same regardless of the industry you are in (if anyone has any comments on that, I would be interested to hear about them). Therefore, what I can initially offer you as feedback to your query, is a review of one of the best hospitality site on the 'Net, i.e. TravelWeb (http://www.travelweb.com). The article covers, TravelWeb's results in terms of access, hits, reservations/cancellations, e-mail management. There is also a description of their strengths upon which they have managed to build one of the most respected travel site around, including, commercial and marketing skills, technology expertise and financial commitment. I don't expect that a lot of us can relate to the numbers that TravelWeb is looking at, but the idea of the development process is there to be used. If you want me to send you the above article (or anyone else reading this note), send me a blank e-mail at olivierdombey_at_partners-in- marketing.co.uk, with the Subject field stating "TravelWeb Article", and I'll send it by return of e-mail as an attached file for Word for Windows (.doc). Olivier Dombey ************************************************ Olivier N. Dombey Partner ---------------------------------------------------------------- PARTNERS IN MARKETING Marketing Consultancy in electronic distribution systems for the travel industry worldwide. ---------------------------------------------------------------- 19 Harborough Road, London SW16 2XP, United Kingdom Tel: +44 (0) 181 696 0202 / Fax: +44 (0) 181 769 4572 E-mail: olivierdombey_at_partners-in-marketing.co.uk ************************************************* -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Ads for IPLN-WWW Webcasting Service <<<>>> >We have launched a News Service, specializing in Positive, Upbeat News, >at http://www.positive-place.com. We are planning on running nightly, >with a 30 minute presentation, by May 1st. Due to the mix of audio/text >delivery, we are considering how to handle the advertising placements, >to ensure continuity and flow of the Webcast. > >Any thoughts and observations would be deeply appreciated. My thinking is that so long as the audio is streaming (i.e. RealAudio) it should be acceptable to include "blurbs" within the audio elements. However, if a user has to wait for a download, they would probably be offended if an ad message was "increasing their wait". You'll probably have both (streaming and downloaded), so you should do right by each, respectively. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: advertisers/sponsors wanted <<<>>> >Okay, I'm probably coming at this from the wrong angle - most folks on this >list are in the business of marketing - I'm looking for people to market >their products/services/whatever on my rock music based site. >So, I'm probably coming across as a total nerd but I want to know if you >marketing people out there can use a site like mine. It's probably not the >way things are done but hey! what else should I do? > >I'm keen on getting either sponsorship, advertising or both. > >If you feel your clients could make use of the site or you can suggest >agencies that might help, or have serious suggestions that can assist, I'd >appreciate it. I would consider joing up with one or more of the ad networks that have been being discussed recently. RealMedia (http://www.realmedia.com) and Burst (http://www.burstnet.com) are the two that I'm working with. Neither one has sold many ads, but I think that they will, in time. >One last thing - banks in the UK are still not accepting credit card >payments over the 'net unless you sign up to Barclay Square (at a cost of >15,000 GBP) which has 9 businesses on site and reports 1 million hits a >year (less than half of what I'm expecting). Are there any alternatives? >eg: US banks that will allow non US citizens to open accounts, etc? You might look into http://www.charge.com - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Re: Meta Tags <<<>>> >At 7:54 AM 4/1/96, Kevin Fadden -- Moderator wrote: > >>>3. What is the significance of the line >>>"META HTTP-EQUIV="Expires" CONTENT="Thursday, 22-Jan-96 18:31:30 GMT"? >> >>What this does is force the page to be reloaded every time the URL is >>called. I'm not sure how familiar you are with proxy servers, such as how >>AOL's works. They try to cache pages for their users. This has two >>drawbacks (to the publisher): >>... >>So, what this meta tag does, basically, is tell each person's browser that >>the page has expired (in the cache) and needs to be retrieved from the >>actual source, in our case, the InterEdge server, not AOL's cache. >> >Note that none of this is necessarily true. Specifically, the HTTP/HTML >specs say that a server _may_ pass META information along in the HTTP >header. But it doesn't actually _have_ to do that, and it still is >considered to be in-spec. > >I tested this with WebStar, the main Macintosh webserver software (which is >also used at Interedge), and discovered that the META info was _not_ being >passed during the HEAD call. When I asked Chuck Shotton (the developer) >about it, he replied... "Nope. That's HTML. Server never sees it, since >it's destined for the client as content." So you can't count on anything. >Unless I'm wrong here, which is not unbelievable... All I know is this: before I started using these meta tags, when I would "back" up to a page, it would not tally another hit on the page counters (I use NetCloak for that, BTW.) After installing the meta tags, "back"ing up *did* tally another hit on the counter. I haven't actually tested this through AOL, as I really don't care to use it, so..... If someone who *has* tested this through AOL has any feedback we're all ears. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** ========== End of Online Advertising Disussion Digest ========== ==================================================================== Kevin Fadden, President kfad_at_interedge.com InterEdge, Inc http://www.interedge.com subscribe to Online Advertising Discussion List send a blank message with subject set to SUBSCRIBE to: online_advertising_at_interedge.com info available at http://www.interedge.com/OnlineAd_FAQ.html

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