The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com www.interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 4, 1996 Digest#0011 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge (www.interedge.com) For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** In this Digest... NEW ------- "Tracking Email" ~ Paul Sijtsma "Re: URL Format" ~ Kevin Fadden & Roger H. Stevens CONTINUING ------- "Online Advertising Info Sources" ~ Rehan Zaidi ~ Kevin Fadden "Re: Advertising Brokers" ~ Merrill Guice "Ad maintaince software" ~ Kevin Fadden REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Paul Sijtsma Subject: Tracking Email Hi, I like to know if anyone knows a method to 'track' the e-mail adress of a visitor on a web-site. This info should be stored somewhere in Netscape. Is it possible to read this information? Kind regards, Paul Sijtsma http://www.cram.nl/ieni/ ------------------------------------------------------------------ From: kfad_at_interedge.com (Kevin Fadden) Subject: Re: URL Format >I like your discussions, but I hate to waste time, especially cyberseconds. >If URLs stand alone or bracketed, i.e. I can be >instantly transported to the site out of Eudora by simply clicking on the >URL while holding down the apple key on my Macintosh. If the URL is >surrounded by parentheses (http://www.in.net/soy/) I have to select the >entire URL and only the URL, copy it and then paste it into my browser. I >know I am only talking seconds, but they add up. > >Roger H. Stevens, Editor >U.S. Soyfoods Directory >http://www.in.net/soy/ >roger_at_ind.com Hi Roger, I'm happy to oblige you in my own postings, but I won't be "editing" other people's submissions. A similar sentiment has been posted to the digest recently, and we can only hope that people oblige us. (I have the same functionality, etc.) Actually, from time to time, if I'm not in a tremendous hurry (which, frankly, is uncommon), I may edit for someone, but I don't want anybody to count on that. This is a free service, and if subscriptions were being paid for, we might have a "different story". Please don't get the idea that I'm blowing you off -- I just don't want to promise something that I may not always be able to deliver on. I will, however, post this dialog to the digest again, so everyone knows that this is important. Best regards, Kevin -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Rehan Zaidi Subject: Online Advertising Info Sources Helen Newling asked: >1) We're contemplating creating a registration form to view the online >editions for our magazines. We're a little nervous this will cut down our >hits, but I'm pushing for it since, as a niche publisher, we'll never be >able to sell based on sheer volume of hits, and also because of this we >really need more back-up on our claims to reach a targeted audience. Does >anyone have any suggestions on what we should ask (i.e., what do potential >advertisers want to know?)? Why not go with an optional registration/survey form? At most, it will be a sidetrack for your readers (instead of an obstacle). The link to the form should be placed in a relatively visible location on the main page of your publication to help get as large a response as possible. With a (focussed) readership of a several thousand, we've been successful in getting completed forms of our optional survey from about 1/4 of the visitors. Besides giving us information on what readers enjoy or would like to see in the publication, it provides a very good sampling of the demographics of the readers, their involvement with the Java programming language (our focus), and an idea of their spending potential -- all information that we think is very useful for advertisers. [An advantage to having an optional survey is the feedback we receive from readers; it's difficult to get that on a site where users have to register and fill out the form on their first visit.] You can glance at our survey at http://www.io.org/~mentor/Survey.html for the types of questions asked. Good luck. Rehan -- rehan zaidi | rehan_at_cyberus.ca | 613.721.1317 For weekly comp.lang.java newsgroup summaries and more, read: Digital Espresso | http://www.io.org/~mentor/phpl.cgi?DigitalEspresso.html Coming Soon!: _Making Sense of Java: A guide for managers and the rest of us_ -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Online Advertising Info Sources <<<>>> >1) We're contemplating creating a registration form to view the online >editions for our magazines. We're a little nervous this will cut down our >hits, but I'm pushing for it since, as a niche publisher, we'll never be >able to sell based on sheer volume of hits, and also because of this we >really need more back-up on our claims to reach a targeted audience. Does >anyone have any suggestions on what we should ask (i.e., what do potential >advertisers want to know?)? > >2) While I'm a little reluctant to set up a price model based on >clickthroughs (I also think this burden should be on the advertiser), we're >trying to prepare ourselves for the likelihood that we'll have to set up >some hybrid models to start. We're very concerned about how to handle the >accounting and invoicing of such a system. Has anyone come up with a system >or found a product that will handle this? As you may know, I championed a hybrid model (and still might go back to it), but I am still working on such a system -- it's involving some custom cgi scripting. I too would be interested in finding out if anyone knows of such a product. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- From: Merrill Guice Subject: Re: Advertising Brokers Mike Linksvayer wrote: >I've wondered but never researched whether there are advertising >brokers for other media? How do they work? My relatively uninformed >impression is that most publications have their own sales staff that is >responsible for selling most of the advertising in the publication. > Fairly common practise in the traditional world. We cal them REP FIRMS. A rep firm takes on the national advertising sales for a local television, radio, or cable operation. They "rep" the local station along with the other local stations that they service direct to national advertisers in New York, Chicago, Dallas, and so forth. When they land an account, they get a commission on the sale. Since most local stations cannot afford to put someone in New York on a regular basis, this works out well for all. There are also those who sell services to media outlets in return for "barter" time. For instance, a jingle company may sell jingles for a package of cash and commercial time. They then broker the time to others, place the spot, and pocket all the cash. ____ Merrill Guice from Valdosta, Georgia \ \ mguice_at_surfsouth.com )__ ) http://www.surfsouth.com/~mguice ~ Experience teaches us life... by mistake! -------------------------------------------------------------------- From: Kevin Fadden (kfad_at_interedge.com) Subject: Ad maintaince software <<<>>> > Does anyone know of a ad maintaince package other than AdServer from >NetGravity (www.netgravity.com)? Theirs looks very nice, but the price is in >the $20K range, which is far too much for us right now... maybe once we had >a lot of ads being sold, etc, but not for our first month at this! :) Mostly >I'm just looking for a setup where it's easy for us to control what ads >appear on what pages, and how much or how often, allow us to control how >long those ads run, and monitor things like the number of times the ad is >clicked. > > Because we have a number of pages carrying ads, and each mirror location >needs different changes, we hope to setup an ad server of some sort at each >mirror location and let it control which ads appear and where, automatically >and without a lot of html editing overhead. > > If you have any suggestions please drop me an email or reply to the list >(or both!). Thanks for any info, I don't know if this will help Jonathan, but to anyone who uses Macs as a web server: NetCloak, NetCloak, NetCloak. Check out http://www.maxum.com. NetCloak is a multifaceted utility with cgi funtionality. It supports (among other things) aliases (making www.yourco.com/blah/blah/blah/page.html = www.yourco.com/page.html), macros (avoid redundant HTML - excellent for navigation links and for making one change in one place that can affect *all* of your pages) and rotating, er, HTML code (it can be anything, but works great with ads) in and out of pages based on percentages that you assign. By combining the macro and rotate funcionalities, you can control groups of pages and the ads that run on them *and* the percentage of pageviews that each individual ad runs on that page or in that group of pages. I won't lie to you, NetCloak doesn't track a damn thing, so you have to use another program for that, but it's not all that difficult -- just log analysis. And when you consider that you can get both programs for under $500, it sure is enticing. And, it works. But, if you don't run Mac, I guess you have to pay an arm and a leg for the same functionality, albeit spruced up a bit, but then again NetCloak does a whole lot more than what I've just described here. - Kevin Fadden (kfad_at_interedge.com) -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. 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