The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 5, 1996 Digest#0012 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This weeks sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** In this Digest... NEW ------- "Moderator's Comment" ~ Kevin Fadden CONTINUING ------- "Re: click through and the hybrid model" ~ Jim Kissel "Re: Advertising Brokers" ~ Arkie Koehl ~ Cliff Kurtzman REQUESTS FOR INFORMATION ------- "Customer service on the Web" ~ Jordan Ayan BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Kevin Fadden Subject: Moderator's Comment Hi all, We've got a small digest today. Part of the reason for that, I believe, is that there were some problems with my mail server yesterday, and I have received several requests for copies of DIGEST #0011, as apparently, some of you got BLANK ones. I have no idea how this could happen, but if you were affected by yesterday's malfunction (ie got a blank one or never received it at all), just emial me and I'll send you a copy of it, no problem. - Kevin Fadden -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Jim Kissel Subject: Re: click through and the hybrid model Kevin Fadden (kfad_at_interedge.com) wrote: Online Advertising Info Sources > <<<>>> > >2) While I'm a little reluctant to set up a price model based on > >clickthroughs (I also think this burden should be on the advertiser), we're > >trying to prepare ourselves for the likelihood that we'll have to set up > >some hybrid models to start. We're very concerned about how to handle the > >accounting and invoicing of such a system. Has anyone come up with a system > >or found a product that will handle this? > > As you may know, I championed a hybrid model (and still might go back to > it), but I am still working on such a system -- it's involving some custom > cgi scripting. I too would be interested in finding out if anyone knows of > such a product. > For simple accounting of hits, use wwwstat + a summary program which will give you a count of how many view a particular page or directory of pages has been viewed. To figure the click-through rate, I wrote a simple cgi-bin script of about 20 lines, most of which is error checking. The just of the script is to redirect a request through it transparently while logging a record with a time/date stamp. On unix wc -l will tell you how may click-throughs you have. The only change to the html is to change: a ref="http://someones.paid.for.site" img src=..... to a ref="/cgi-bin/redirector/a_log_file_name?http://someones.paid..... regards ------------------------------------------------------------------------- -- Jim Kissel - Technical Director jkissel_at_ukshops.co.uk The UK Shopping Centre http://www.ukshops.co.uk:8000 What's New in Europe http://www.ukshops.co.uk:8000/whatsnew.html The European Directory http://www.ukshops.co.uk:8000/thedoor.html ------------------------------------------------------------------------- -- *** Moderator: I missed the point of the question the first time, to an extent anyway: Another way to track click-throughs (using any stat program or platform) is to imbed the advertiser's link in a .map file. So basically, instead of coding the html so that the image links to the adv.'s site, you just make the ad an imagemap, and then count the number of times the .map file was accessed, which equals click-throughs. This is also helpful in that the page the click-through occurred on becomes the *referer* for the .map file, which, for me at least, makes it a lot easier to tally up the most effective pages for a given ad. -- K.F.*** -------------------------------------------------------------------- From: arkie_at_sirius.com (Arkie Koehl) Subject: Re: Advertising Brokers Merrill Guice told Mike Linsvayer : >>I've wondered but never researched whether there are advertising >>brokers for other media? >Fairly common practise in the traditional world. We cal them REP FIRMS. Correct. And they've been with us for a spell. They were flogging space for newspaper clients well before the turn of the current [20th] century :-) Arkie Koehl San Francisco arkie_at_sirius.com -------------------------------------------------------------------- From: cliff.kurtzman_at_tenagra.com (Cliff Kurtzman) Subject: Re: Advertising Brokers Merrill Guice wrote: >Fairly common practise in the traditional world. We cal them REP FIRMS. A >rep firm takes on the national advertising sales for a local television, >radio, or cable operation. They "rep" the local station along with the other local stations that they service direct to national advertisers in New >York, Chicago, Dallas, and so forth. When they land an account, they get a >commission on the sale. Are there any guidelines anyone would care to share on what is a reasonable commission percentage to offer a rep or commissioned sales agent? We are currently looking for a rep for one of our sites, and it would help to know what others consider to be typical and appropriate. Thanks, --Cliff Cliff Kurtzman The Tenagra Corporation http://arganet.tenagra.com/ -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- From: "Jordan Ayan" Subject: Customer service on the Web Please post in the Request for Information section. I am doing some research and am looking for examples of web sites moving customer service and support (for non-internet related products from 800 numbers to the Web). Fedex tracking site at http://www.fedex.com/track_it.html is a good example of one. Please Email me if you have any you have seen (or used) that you feel are particularly good. _____________________________________________________________ Jordan Ayan - President Create-It! Inc. Author: The Creativity Toolbox (Random House/Crown Dec-96) http://www.create-it.com Consulting - Speeches - Training Innovation & Technology ____________________________________________________________ -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This weeks sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: http://www.interedge.com/AdInfo.html [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, contact kfad_at_interedge.com ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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