The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 6, 1996 Digest#0013 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** In this Digest... NEW ------- "Web Advertising Tutorial" ~ Don 'DocDon' Taylor CONTINUING ------- "E-Mail Address tracking of web site visitors" ~ Vermont Web Marketing "Re: Ad maintaince software" ~ Mike Linksvayer "Re: Click Throughs" ~ Mike Linksvayer ~ Raymond F. Sola REQUESTS FOR INFORMATION ------- "Customer service on the Web" ~ Jordan Ayan BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: "Don 'DocDon' Taylor" Subject: Web Advertising Tutorial I thought many people would be interested in a new 'paper' the San Jose Mercury News has put on the web: Adertising on the World Wide Web with Mercury Center, located at http://www.sjmercury.com/help/advertise. Though it's designed as a tutorial for their services, any new advertiser will find it informative. I read about it at 1st Steps: Cool Marketing Resources and Tools (http://www.interbiznet.com/nomad.html), which offers small chunks of marketing info each day as well as a limited Hall of Fame. Don ** Get help on your Internet business problem - email certus_at_visi.net ** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ The Internet Business Division ---> Bridging the gap between business and the Internet. <---- 3955 Palomino Dr, Ste 101 Newport News, VA 23602-5468 USA voice: 804.877.4992 email: ibd_at_pobox.com, docdon_at_pobox.com *** Member Virginia Peninsula Chamber of Commerce *** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: vwm_at_sover.net (Vermont Web Marketing) Subject: E-Mail Address tracking of web site visitors This in response to Paul Sijtsma's >I like to know if anyone knows a method to 'track' the e-mail adress of a >visitor on a web-site. This info should be stored somewhere in Netscape. >Is it possible to read this information? It depends on the browser that the site visitor uses. For some browsers, it is possible to read the information as long as the person is online and at your site. A more practical way of obtaining the information is to get the person to either voluntarily or inadvertently "drop" his or her name. One way to get the person to inadvertently drop his name and email address is with WebSnoop, a product in its beta testing phase that is available for free during a 30-day trial period and thereafter by subscription for $36/year. I am currently testing the product and I like it fine. More information about WebSnoop is at http://www.wishing.com/. By the way, I do suggest that even if you subscribe to WebSnoop, you make clear on your pages that you are compiling a mailing list. I haven't ever spammed, but I have heard from those who have that the retribution is really awful. Rebecca Coffey Director Vermont Web Marketing A one-stop marketing, design, and business planning solution for Vermont businesses wanting to join the commerce of the Internet's World Wide Web. http://www.sover.net/~vwm vwm_at_sover.net -------------------------------------------------------------------- From: Mike Linksvayer Subject: Re: Ad maintaince software Regarding using imagemap to 'track' clickthroughs -- great idea! The only negative I can think of is that it won't work for most people who use Lynx. Regarding ad management -- if you're using a Unix server it's pretty easy to throw together a system using cron and perl or sh for ad rotation and a custom cgi or imagemap and log analysis software to track impressions and clickthroughs. I have a rotate.pl and track.cgi (both perl) that I use and would be willing to send to anyone who wants them. Mike Linksvayer http://www.au.com ml_at_au.com Ambuehl Ulakey Internet Consulting -------------------------------------------------------------------- Subject: Re: Click Throughs From: volition_at_pipeline.com (Raymond F. Sola) On Apr 05, 1996 04:29:39, 'online_ads_at_interedge.com (Kevin Fadden -- Moderator)' wrote: >Moderator: I missed the point of the question the first time, to an >extent anyway: Another way to track click-throughs (using any stat program >or platform) is to imbed the advertiser's link in a .map file. So >basically, instead of coding the html so that the image links to the adv.'s >site, you just make the ad an imagemap, and then count the number of times >the .map file was accessed, which equals click-throughs. This is also >helpful in that the page the click-through occurred on becomes the >*referer* for the .map file, which, for me at least, makes it a lot easier >to tally up the most effective pages for a given ad. -- K.F. -- The problem with this is that you can't have an alt defined for the map and if you do it won't be counted. Ray ray_at_volition.com ______________________________________________________ The Volition to get FREE STUFF! http://www.volition.com/ Rated #1 Free-Stuff Site in Point's "Top 5% of the Web" catalog. -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- From: "Jordan Ayan" Subject: Customer service on the Web Please post in the Request for Information section. I am doing some research and am looking for examples of web sites moving customer service and support (for non-internet related products from 800 numbers to the Web). Fedex tracking site at http://www.fedex.com/track_it.html is a good example of one. Please Email me if you have any you have seen (or used) that you feel are particularly good. _____________________________________________________________ Jordan Ayan - President Create-It! Inc. Author: The Creativity Toolbox (Random House/Crown Dec-96) http://www.create-it.com Consulting - Speeches - Training Innovation & Technology ____________________________________________________________ -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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