The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 8, 1996 Digest#0014 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Sorry we skipped a day -- I actually ended up taking about 36 hours off. Kevin In this Digest... NEW ------- CONTINUING ------- "E-Mail Address tracking of web site visitors" ~ Cliff Kurtzman ~ Eric Hall ~ Kenneth Leebow "Re: Click Throughs" ~ Mike Linksvayer "Re: Meta Tags" ~ Bob Poulsen "Re: Advertising Brokers" ~ Steve Krenek REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: cliff.kurtzman_at_tenagra.com (Cliff Kurtzman) Subject: Re: E-Mail Address tracking of web site visitors >I like to know if anyone knows a method to 'track' the e-mail adress of a >visitor on a web-site. This info should be stored somewhere in Netscape. >Is it possible to read this information? Even if you figure out how to do this from a technical perspective, I would suggest you do not do so. From a point of view of the Internet culture, this is considered extremely rude. You will alienate your web site visitors if you start sending them emails and they have not explicitly signed up for your mailing list, and you will probably find yourself subject of a mailbomb in pretty short order. --Cliff Clifford R. Kurtzman, Ph.D. The Tenagra Corporation http://arganet.tenagra.com/ 713/480-6300 Internet Marketing, Public Relations, Consulting and Web Site Design -------------------------------------------------------------------- From: Eric Hall Subject: RE: E-Mail Address tracking of web site visitors It should be noted that Netsape has explicitly disabled this functionality. They don't even report the e-mail address during FTP logins anymore. This is likely to be the continuing trend. You'll need to provide users a honey-trap to get their address. Perhaps offering to send them files via e-mail, instead of having to download them. -------------------------------------------------------------------- From: Kenneth Leebow Subject: Tracking e-mail addresses In regard to... A more practical way of obtaining the information is to get the person to either voluntarily or inadvertently "drop" his or her name. One way to get the person to inadvertently drop his name and email address is with WebSnoop, a product in its beta testing phase that is available for free during a 30-day trial period and thereafter by subscription for $36/year. I am currently testing the product and I like it fine. More information about WebSnoop is at http://www.wishing.com/. Leebow's response.... As someone that in fact obtains e-mail addresses I say this "Do it the Old Fashion Way ~ Earn it." It really irritates me to think that people/companies are going around in sneaky and "big brother" fashion to get e-mail addresses. What purpose is this going to serve anyway? If you use them, all you ar going to do is annoy the receiver! This really goes against the grain of the Internet philosophy. Answer this. How many websites have you gone to that you have no interest in? Would you like them to start e-mailing you? We have an e-mail newsletter that fortunately through hard work we have been able to obtain 6500+ subscribers. By the way if you want...Norman's Friday Hot Tips and Sites to Visit Newsletter just e-mail norman_at_infoback.com. We do not want subscribers that have no desire to receive the newsletter. In fact, once a month we "encourage" people to get off the e-mail list if the newsletter has no meaning to them. Our reason is that we want a very "clean" highly qualified e-mail list. At your web site use the following to sign people up EASILY. 1> Subscribe by e-mail. It works. 2> DO NOT have a lengthy questionaire...ie. address, city, state etc. Are you actually going to send snail mail? 3> I do not like majordomos and listservs. I find them hard to use. 4> Use autoresponders. They are GREAT! 5> Give yourself some time. You will find that you have a nice mailing list within 3 to 6 months. Kevin....keep up the great work! Good Luck. Wishing You Net Speed: Ken (Norman) Leebow, CPA ------------------------------------------------------------------------ --- | The Ultimate Business Surfers on the Internet | | Norman loves visitors------------>http://this.is/norman | | Awards Won SFBUZZ, Commerce Top 10, Leading Learning Fountain | |Try a copy of our newsletter e-mail norman_at_infoback.com - get one instantly| | Get a copy of "10 Tips to Marketing a Web Site" normansells_at_infoback.com | | ---------------------------------|------------------------------------- ---| |o Weekly Hottips/Sites e-mail Newsletter o Internet Speaker and Writer | |o Developing Stategies on the Internet o Web Designer | |Broadcasting from Atlanta ~ Home of the World Champion Atlanta Braves | ------------------------------------------------------------------------ --- -------------------------------------------------------------------- From: Mike Linksvayer Subject: Re: Click Throughs volition_at_pipeline.com (Raymond F. Sola) wrote: [regarding using imagemap to track clickthroughs] > The problem with this is that you can't have an alt defined for the map and > if you do it won't be counted. Actually, that isn't true. Just hardcode coordinates in the anchor URL, and don't specify ISMAP for the image, e.g.,

Works perfectly with images turned off and text-only browsers now. The second and third lines, with the exception of the closing '>', are completely optional. They're a little JavaScript statement that prints a message in the status bar of Netscape 2.0. Mike Linksvayer http://www.au.com ml_at_au.com Ambuehl Ulakey Internet Consulting p.s. I've already gotten a couple dozen requests for my ad rotating and tacking perl scripts, so I'm going to make them available via the web on Monday rather than mailing them individually. -------------------------------------------------------------------- From: Bob Poulsen Subject: Re: Meta Tags >All I know is this: before I started using these meta tags, when I would >"back" up to a page, it would not tally another hit on the page counters (I >use NetCloak for that, BTW.) After installing the meta tags, "back"ing up >*did* tally another hit on the counter. As a user (as well as a publisher) I'd like to mention a word of caution about using this technique. From the user's point-of-view, this is a big detraction which may even prevent them from returning. In the past few months, Lycos has gone to this model. I get the search results, go check one of the URLs, then hit my browser's "Back" button. The page has to completely reload from the Lycos server. Because of this, I've stopped using Lycos as often as I used to. The question as I see it is: Is the user part of a potential loyal relationship with the Web site? -or- Does the user exist primarily to generate more hits for the Web site? -Bob Poulsen Ecola's Web & Guide http://www.ecola.com/ *** Moderator: This meta tag only causes the entire page to reload *if* and only if a change has been made to it. It does not cause the entire page to reload for no reason -- I would never knowingly do that! It does, however, tally another hit on the page counter, because it *always* sends the http request to the server to *see* if a change has been made -- if no change has been made, no reload, just another hit counted. That's all. - K.F. *** -------------------------------------------------------------------- From: Steve Krenek Subject: Re: Advertising Brokers cliff.kurtzman_at_tenagra.com (Cliff Kurtzman) wrote: >Are there any guidelines anyone would care to share on what is a reasonable >commission percentage to offer a rep or commissioned sales agent? We are >currently looking for a rep for one of our sites, and it would help to know >what others consider to be typical and appropriate. > I've heard that in the print world the going rate is 15%. For web stuff, I've seen rates from 15%-50% with quite a few in the 25-30% range. Given the educating that web reps are having to do, this seems fairly reasonable. The only web rep firms I know of are: WebRep - They want sites with a minimum of 100,000 visitors/month Interactive Media Sales - supposed to be , but it wasn't up last I checked. I think they're after high volume sites also. What other web rep firms (as opposed to automated ad brokers) are out there? ------------------------------------------------------- Steve Krenek skrenek_at_NowTV.com (713) 265-7827 (voice & fax) http://NowTV.com --->Interactive Murder Mystery Games VDOLive streaming video! ------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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