The Online Advertising Discussion List Archives

==================================================================== Online Advertising Discussion List ==================================================================== List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- April 12, 1996 Digest#0017 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** In this Digest... NEW ------- "Impression monitoring" ~ Kurt Mortensen "I Need Your Feedback!" ~ Mike Osborn CONTINUING ------- "Meta tags" ~ Kevin Fadden REQUESTS FOR INFORMATION ------- "Needing Statistics" ~ PJ Hruschak BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** ------------------------------------------------------------- From: Kurt Mortensen Subject: Impression monitoring I read somewhere about a company that does monitoring of Web site impressions. Up to 100,000 impressions were free,after that there would be a charge. I cant find where it was.Does anybody know which company it is? Thanks, Kurt Kurt Mortensen, Carmel Internet 200 Clock Tower Place- Suite B205 Carmel, CA. 93923 vx. 408.622.5000 - fx 408.622.5010 http://www.carmelnet.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ SYNERGETICS MEDIA NETWORK [marketing + design + interactive media + online services] Heeper Strasse 82 33607 Bielefeld Germany fon 521-174135 fax 521-174162 e-mail: synergetics_at_t-online.de ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~ -------------------------------------------------------------------- Subject: I Need Your Feedback! From: Mike Osborn Dear Fellow ÒInternauts,Ó IÕm a small publisher of databases of rated information sources on topics of interest to consumers. IÕve built a commercial website (http://www.sourcepath.com) where IÕve made these databases available. From its inception, IÕve charged consumers for access to the full database on my website. The yield has been very poor despite ÒgoodÓ site traffic and several site design improvements. For the past several weeks IÕve been struggling with the issue of dropping charges for access to the database on my website, versus adopting an ad-supported revenue model. IÕve now drawn the preliminary conclusion that the correct decision is to stop charging for access to the database, based on the rationale summarized below. Given the exposure of this group to this kind of issue, IÕd appreciate a critical examination of this rationale before I make this decision final. 1. The business (solving the chicken & egg conundrum) of creating a commercial website (defined as one that makes a profit) is all about volume, not revenue. If volume can be created, revenue opportunities will follow. This is very true for sales of information to consumers, less so for sales of ÒhardÓ products or services to consumers or businesses. 2. If I rank planned revenue activities for the website by their probable (?) revenues, sales of the printed book version of the database comes first, followed by sales of books reviewed, sales of proprietary services (yet to be developed), and listings for independent counselors, with access charges and ad revenues coming last. Access charges stay low in this ranking due to my experiences to date. Ad revenues come last because of the incredibly high site volumes necessary to generate appreciable revenue on either a ÒclickthroughÓ basis or a Ò$/000 impressionsÓ basis. 3. Contrast this ranking with a ranking of the Òhierarchy of influencesÓ in determining site volume today (my ranking, based on my observations), as follows: links (paid or otherwise) from COLS browsers (AOL, MSN, etc.), then reviews and commentary in web-centric newspapers and magazines, directory/SE registration, ÒBest OfÓ rating sites, with targeted marketing/promotion efforts and word of mouth coming last (the former due to the fact that " 20% of those receiving such promotions will have access the web). 4. If these two rankings are examined in light of how the latter may be influenced by having access charges in place (this is the eye-opener!), I then come to the conclusion stated in #1 above. Namely, to maximize my revenue opportunities over the long term, I need to maximize site volume. By focusing on the Òcharge for accessÓ model, IÕve been missing the forest for the tree. And, debating the ad revenue model with myself is not where I should be spending my time today, either. There are many other issues involved in all this, of course, but I think this distills it down to its essence. What do you think? Thanks in advance for your contributions! M. Mike Osborn, President mosborn_at_sourcepath.com Resource Pathways, Inc. http://www.sourcepath.com -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Kevin Fadden Subject: Meta tags <<<>>> >I have just started following the thread on the use of meta tags to >register "impressions" from users who access pages via the "back" button >and I have a question on this subject: > >What is the exact meta tag to use? [I assume it goes with all other meta >tags within the tags.] > >I really appreciate your help in this matter. Thanks! Use a tag such as: And, yes, it does go within the tags. This will force the browser, whether it's Netscape or AOL's, to send a request back to the *original* (not proxy) server to see if the page has been modified. So far, whether the page has been modified or not, another hit has been tallied to the page. Then, if a change had occurred since the user (or proxy) last downloaded the page, they would be sent those new elements. If there had been no change, nothing new would be sent. Good luck, Kevin -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- From: phruscha_at_arcrs1.saed.kent.edu (PJ Hruschak) Subject: Needing Statistics (RESEND: EMAIL ADDRESS CHANGE) ¥Ê¥Ê¥ MODRATOR: My email address changed between the time I first sent you this message and now. Please resubmit this message else all email to be will not be received. Sorry and thanks... ¥Ê¥Ê¥Ê I am a freelance writer/journalism grad student looking for accuarte statistics about hit-trafficing/counting ("hits") on the Web, i.e, which sites are the big hits. I's prefer to avoid stats which have already been printed (on a pulp- based medium) since I am trying to sell my story to pro off-line publications. Also, I am looking for some people who can talk to me about online marketing strategies and/or hit-counting technology. I have a "long" email questionaire that I can email to anyone, but people ususally put the minimun answers (and I need quotes and additional info that people don't usually take the time type). So far this listserv has been extremely helpful in assiting me with my project. If anyone can direct me to online stats, I would be most grateful (I will make my story vast email list of online advertising agencies, online advertisers and numerous links available to this listserv when my story is finished). Thank you for your time... PJ Hruschak EMAIL: phruscha_at_saed.kent.edu Digital Kent Stater WWW: http://www.saed.kent.edu/Stater/ OFFICE: (330) 672-3250 -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ========== End of Online Advertising Disussion Digest ==========

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