The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- April 17, 1996 Digest#0019 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 5 1 In this Digest... NEW ------- "May I have a heaping helping of ADvice, please?" ~ Gail Palubiak "Online Media Kits" ~ Helen Newling "Banners, Links, Sponserships, work?" ~ Jeff Gray "Re: Digests - and Web Site Reviews" ~ Ian Traynor "Bulk e-mail question" ~ Naomi Kockentiet CONTINUING ------- PERSONAL INTRODUCTIONS ------- "Introduction - new to list" ~ Alana Jordan REQUESTS FOR INFORMATION ------- "Needing Statistics" ~ PJ Hruschak BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: Gail Palubiak Subject: May I have a heaping helping of ADvice, please? Kevin: I think your list is excellent and your passion shows. I am, in confession, a potential customer to many of the list members and I'm trying to glean some information that will help me manage my meagerly-funded marketing strategy. In light of that information I'm wondering if it is appropriate to ask the group for their (free) advice on how I can get infront of my customers better. Aside from getting listed with the major search engines and using meta tags I still remain an island out here. My traffic, what little there is, seems to be mostly people searching for new jobs. Though these people are of value to me, I really need to get in front of the companies who need people. Places like WebPost and PostMaster scare me, they sound like glorified SubmitIt! services that work for a fee. I don't think I'm alone in my fear of the unknown. Perhaps this discussion thread might bring about many issues facing the online advertising industry. Well, I put it in your court, Kevin. Maybe you have some personal thoughts on this situation. Good luck with the list. Gail Palubiak, president PROACTIVE EXECUTIVE SEARCH http://www.icon-stl.net/~proact -------------------------------------------------------------------- From: hnewling_at_mindspring.com (Helen Newling) Subject: Online Media Kits Congratulations on jumpstarting the list...my first thought was to chalk it up to tax weekend too. I'd like to get some feedback/advice on sites that act as pointers to online media kits. I'm not talking about listings of online advertising opportunities, but rather, media kits for print publications that are posted on the Web. We did a fair amount of coding work and got all four of our media kits on our Web site (sorry, reflex action), only to be disappointed with the traffic stats (and yes, we're promoting it heavily in our print promotions to our client base). We're now looking into getting links from various Web sites that agencies and such might use to find media placement opportunities, so that we can get traffic from people who don't already know of us. I sent an inquiry into SRDS on how to get included on their site, but haven't heard from them in the week since I sent the message. I've been in communication with a site called Magazinedata , and was given a price quote of $200 to link to all 4 of our books till the end of the year. Does this seem like a fair price? And are there any other sites that anyone out there can suggest? Thanks! Helen Newling Corporate Communications Lionheart Publishing, Inc. URL: http://lionhrtpub.com e-mail: helen_at_lionhrtpub.com Phone: 770-232-7723 -------------------------------------------------------------------- From: jwgray_at_NetBox.com (Jeff Gray) Subject: Banners, Links, Sponserships, work? As a regular reader of I-Marketing and I-Sales I added online_ads to my digest list [ I do prefer the digest for the same reason our moderator mentioned]. My hope was and still is to see discussions about the return on investment for on line advertising. Many of us offer Internet based services. Some are e-mail based, often we offer web sites. We all struggle with print versus usenet versus signature versus online advertising approaches. What I am hoping to see is some feedback, real statistics would be outstanding, on return on investment in the various mediums. We run a regular ad in "Internet World", do occassional press releases, have placed ads in Local and National Newspapers, placed an ad in the International Herald Tribune, have tried the print "yellow pages', and done the search engine routine. To date the only route we are confident that has provided a clear return on invertment is Internet World. The International Herald Tribune was expensive for a small ad and did attract enough volume. The press release routine has been delightful [nice to see articles about us in print] but to date I would guess it has not generated enough business. The jury is still out, in my mind on the Newpaper route. We have not done sponserships, or banners on other sites. What have been the success/lack of success stories about banners, sponserships, or other online ad approaches. Best Regards Jeff Gray NetBox (tm) Inc. Your Internet Post Office Box...and a lot more! -- -- | --- |Jeff Gray | \ || _ -+-||o) _ |NetBox (tm) ||\\||/_\ | ||--\/ \\// |jwgray_at_NetBox.com || \ |\_ | || )/\_//\\ | ======================== jwgray_at_netcom.com; CIS:76550,424 info_at_NetBox.com NetBox4Business_at_netbox.com http://www.NetBox.com telnet NetBox.com login:guest Tel: 1-800-9NetBox Fax: 415-324-0998 -------------------------------------------------------------------- From: Ian Traynor Subject: Re: Digests - and Web Site Reviews Hi A brief delurk to say that I always prefer digests for mailing lists > *** Moderator: I would welcome the feedback of the group on this particular > point. Personally, because *I too* am *extremely* busy, I only subscribe to And as another aside... A month ago, our site launched a new service which appears to be unique on the Web - a free Web site appraisal service. This FREE service is confined to commercial sites with at least 5 on-site pages (but this criterion may change). I would like to hear from anyone who would like to participate as a reviewer. The initial fee for each review is - zilch! However, each reviewer has the opportunity of converting enquirers into fee-paying clients :-) If anyone is interested in participating in this innovative service, then please first look at the ResultBuilder page: http://www.u-net.com/tka/magic/website.htm and then email me to discuss this further. Of course, if anyone out there would like to use this service, then feel free to do so. But be warned... some of our ResultBuilder consultants are not too kind! But we are *always* constructive :-) Regards Ian Traynor ----------------------------------- Traynor Kitching & Associates management & marketing consultants The Owl House, 137 Osbaldwick Lane, YORK YO1 3AY, UK Tel/Fax: (+44) (0)1904 424832 tka_at_traynor.demon.co.uk http://www.u-net.com/tka/magic/ -------------------------------------------------------------------- From: Naomi Kockentiet Subject: Bulk e-mail question Aloha! I'm Naomi and new to this list. I do have a question for anyone who can answer out there. I recently did a test e-mailing of 500 targeted addresses. I sent a short 1-sentence catcher line referring people to my autoresponder. In the text of the autoresponder was an overview of my offer and an 800# voicemail. I got quite a few people to pull up the autoresponder but only 3 people called the 800#. I was (am) a bit disappointed with the results, but started wondering if I'm just a bit ahead of my time. I don't really know of anyone who's marketed this way and actually made money. I'm starting to wonder if the internet and its subsidiaries are just too new yet. Any suggestions, remarks, etc. would be appreciated. Also, have any of you utilized the bulk e-mail companies out there? If so, what were your results? -Naomi Kockentiet *** MODERATOR: Comments on your question aside until tomorrow, you might consider telling us more about the specifics of your offer -- go ahead and give us the address for the autoresponder so we can see what it is. That, after all, has just as much to do with response rate as anything else in the equation. Best, KF *** -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** From: Alana Jordan Subject: Introduction - new to list I thought I would introduce myself. My name is Alana Jordan and my company is Alana Jordan Publishing. I've been in mail order for 4+ years. Primarily I am graphic artist, specializing in print advertising for the inner circle mail order industry. I also sell mailing lists, leads, mail order reports, typesetting, discount advertising, etc. I publish Jordan's Advertising News, a print publication especially geared for home based entrepreneurs. Send email for a free sample copy. It is a somewhat offbeat sideline, but I am also an information broker. I am not a private investigator, but I perform many of the services that a private investigator performs. I locate missing persons, do SSN and DMV searches and a variety of phone searches. I don't do surveillance or any "field work". This comes in handy, I've found, when researching network/direct marketing companies I might want to do business with. I feel it is extremely important to know WHO the people are behind the companies that I'm getting involved with. I am always open and receptive to new offers. I'd love to see some truly genuine network/direct marketing offers cross my desk from solid companies. No more nutritional offers right now, please! Right now I am researching discount long distance services. Alana Jordan 244 Mid Rivers Center #237 St. Peters, MO 63376 -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- From: phruscha_at_arcrs1.saed.kent.edu (PJ Hruschak) Subject: Needing Statistics I am a freelance writer/journalism grad student looking for accuarte statistics about hit-trafficing/counting ("hits") on the Web, i.e, which sites are the big hits. I's prefer to avoid stats which have already been printed (on a pulp- based medium) since I am trying to sell my story to pro off-line publications. Also, I am looking for some people who can talk to me about online marketing strategies and/or hit-counting technology. I have a "long" email questionaire that I can email to anyone, but people ususally put the minimun answers (and I need quotes and additional info that people don't usually take the time type). So far this listserv has been extremely helpful in assiting me with my project. If anyone can direct me to online stats, I would be most grateful (I will make my story vast email list of online advertising agencies, online advertisers and numerous links available to this listserv when my story is finished). Thank you for your time... PJ Hruschak EMAIL: phruscha_at_saed.kent.edu Digital Kent Stater WWW: http://www.saed.kent.edu/Stater/ OFFICE: (330) 672-3250 -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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