The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- April 19, 1996 Digest#0021 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 9 1 In this Digest... NEW ------- "Moderator's Comments" ~ Kevin Fadden "Marketing problem" ~ David S. Roberts "e-mail newsletters" ~ Russ Nichols CONTINUING ------- PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: Kevin Fadden Subject: Moderator's Comments Howdy Folks, We have a much shorter digest today -- I promise that the next time a digest looks to require being split into two separate messages, I will hold some posts over till the next day. I would like to briefly remind everyone that this is a forum for discussing advertising related issues. I do not mind discussing marketing or sales issues, if they come up in the context of an advertising discussion. However, we seem to have focused more and more on marketing than on advertising. May I suggest two things: 1) If you have marketing problems or questions, post them to the Internet Marketing Discussion Group, moderated by Glen Fleishman . 2) In the course of answering someone's question, please try to keep your answers and suggestions focused on advertising. You may touch on marketing and sales issues, but please, try to keep that aspect of it as brief as possible. Bottom line is that this list was started with a specific purpose in mind -- we have been veering away from that at times, and should come back to center, or else we start to border on competing with Glen's list, which definitely was not my intention when I started this. Thanks, and best to all, Kevin Fadden -------------------------------------------------------------------- From: droberts_at_wizardsoft.com (David S. Roberts) Subject: Marketing problem I'm a brand-new subscriber to your list; from what I've seen so far, it will be a valuable resource. As a footnote to what follows: I do not yet have a Web page; I am working on it. My sales/marketing problem is unusual. I'm a Macintosh database developer whose creations are in the widely divergent areas of prospect/customer tracking, insurance, manufacturing, education, health care and publishing. To make matters more complicated, I'm not certain whether I want to be actively involved in selling my products or to find an organization that will take on the responsibility of promoting and selling them. (Since these are not simple, mass-market applications, they will require support, which in either case I would provide.) Since I'm tending toward the latter position (finding a marketer), I have been advertising (well, kind of) for a company to sell my databases (posting to the biz.comp.software newsgroup), alas, to no avail. I wonder whether anyone among your subscribers has encountered another applications developer trying to find a sales/marketing organization? And in the case of markeing directly to the end-user, how does one search through the vast array of URLs and find places where, say, small manufacturers or perhaps educators would be concentrated? With best regards, Dave Roberts ------------------------------------------------------------------------- --- David S. Roberts Wizard Software droberts_at_wizardsoft.com Databases for Business & Industry Registered Helix Express Developer ------------------------------------------------------------------------- --- -------------------------------------------------------------------- From: Russ Nichols <73642.204_at_CompuServe.COM> Subject: e-mail newsletters We took note of Rebecca Coffey's mention of e-mail newsletters, and we have a basic question or two. We are in process of starting up a specialty e- mail job newsletter (for artists and writers in the CD ROM and WWW publishing industries) and we were wondering how you convince potential advertisers--in our case, with job placements--that our subscription base is big enough for them to justify paying to place ads. We already have a bunch of subscribers, just from a couple of announcements. Now we need publishers' ads. We will give ad space, in the first issue. Any hints on how to promote an e-mail newsletter of this sort? I know enough to post in the appropriate newsgroups, etc., but does anyone have any other tricks of the trade? {And I suppose this is a really dumb question, but what the heck is a meta tag? It ain't in my Funk & Wagnalls.) Regards, Russ Nichols in L.A. --Publisher of the forthcoming Artists' and Writers' e-Job News. (copyright 1996) -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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