The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- April 20, 1996 Digest#0022 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 10 1 In this Digest... NEW ------- "Advertising to ISPs?" ~ Judith Oppenheimer "List of keyword sponsorable sites?" ~ Tom Hukins "Are Your Web Site Links and Your Email Address Legal?" ~ Don 'DocDon' Taylor CONTINUING ------- "Free links and postings" ~ Ian Traynor PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- "request for info on "how to use communication tools on the inter" ~ Dietmar Plank BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: CallBrand_at_aol.com Subject: Advertising to ISPs? My client is promoting a marketing program - 1 800 GET ONLINE - to local and regional ISPs. (Exclusive use per area code, callers routed directly to each ISP.) The question: what online mechanism - email, news groups, etc. - would be the most productive lead generator for my client to reach the ISPs? Also, do most of these smaller companies have advertising directors, or should my client be contacting the president? Thanks - Judith Oppenheimer ICB - CallBrand_at_aol.com, 1 800 THE EXPERT http://www.users.nyc.pipeline.com:80/~producer/ -------------------------------------------------------------------- From: eBORcOM Subject: List of keyword sponsorable sites? I know there are a few lists of sponsorable sites already available but does anyone know of a list of those which accept keyword sponsorship? If not could somebody point me towards a few which do. I'd like to get as comprehensive a list as possible, hopefully including the major sites which get thousands of hits and lesser sites which receive fewer hits. If there isn't already a list like this and I get hold of enough sites I'll put them up at our web site and notify this list when it's complete. Thanks, Tom Hukins -- eBORcOM - The home of the Megaphone publicity service, the only way to make sure the world knows about your web pages. WWW E-Mail eborcom_at_eborcom.com -------------------------------------------------------------------- From: "Don 'DocDon' Taylor" Subject: Are Your Web Site Links and Your Email Address Legal? My apologies to anyone who is on several of these lists, but I thought this news that I picked up from another list was of considerable relevance to all. I have edited this slightly. This seems to be a prime example of how provincial lawmaking can have undesirable effects on Net business. Let's all have a good read and return to discuss the impact on sales and marketing. [Yesterday,] the Guv down in Georgia signed off today on the state legislature's imbecility. HB1630, dubbed the Internet Police bill, is now law. Court case ahead? Is this "the day the sites went out in Georgia"? The word from at least one online lawyer is for Web sites down there to be damn careful--don't link to other sites without permission. It is entirely possible the Internet Police Bill will be like the Decency Act. People will ignore it and test it, but like the Exonian silliness, HB1630 is hardly the best way to promote technology. Tell your bosses to laugh next time a Georgia bureaucrat calls up and ask if MegaComp would like to build a plant down there. Net.activists are skeptical that the legislature will overturn HB1630. But, hey, if enough high-tech companies, activists and online newspapers speak up, maybe the technophobes down there will see their baby bite them. For the grubby details and a link to the text of HB1630, see: http://www.gahouse.com/docs/whatsnew/parsons.htm In case you're wondering about the origins of the Internet Police bill, it was introduced by Don Parsons, a Net-stupid employee of BellSouth (which has another suit going against a little company for using the domain name RealPages.com and the slogan 'Let your mouse do the walking'. BellSouth claims these materials are 'too close' to ones they have trademarked.) According to the Caucus: "During floor debate, Rep. Parsons could not explain the concept of a link on a home page. It was clear to many that he had no idea of what the Internet was all about. Supposedly, his desire was to prevent 'misrepresentation' on the Internet. Parsons admitted that he had never been on the Internet, except looking over a colleague's shoulder at work." The Caucus quotes from HB1630: "It shall be unlawful for any person...to transmit any data...if such data uses any individual name, trade name, registered trademark...which would imply that such person...has permission or is legally authorized to use such trade name, registered trademark..." Granted, some might say that you could assume implied consent if any material is up on an open medium like the Web and you want to link to it with appropriate identification by name. But the law is still a *big* threat, given the new legal liabilities it creates for journalists, activists and many others. See http://www.clark.net/pub/rothman/telhome.html for an example of intellectual property law as a bully's tool against the First Amendment. Consider, too, the accompanying ban on pseudonyms. One Georgian jokingly emailed that he'd change his Net address to include his real name and snail address. If this were just a Georgia aberration, that would be one thing. But, again, as stated in the my earlier post, there are reports that similar anti-Net efforts are underway in California and elsewhere. Meanwhile, thanks to the Electronic Frontier Foundation for bringing Georgia's imbecilities to people's attention. EFF tells me that the best address to use to get the group's current newsletter--containing an article on this--is http://kragar.eff.org/pub/EFF/Newsletters/EFFector/HTML/current.html. David Rothman | http://www.clark.net/pub/rothman/networld.html | http://www.clark.net/pub/rothman/telhome.html Reproduction of the above encouraged online and in any other way - No conditions! Don ** Get help on your Internet business problem - email certus_at_visi.net ** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ The Internet Business Division ---> Bridging the gap between business and the Internet. <---- 3955 Palomino Dr, Ste 101 Newport News, VA 23602-5468 USA voice: 804.877.4992 email: ibd_at_pobox.com, docdon_at_pobox.com *** Member Virginia Peninsula Chamber of Commerce *** ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Ian Traynor Subject: Free links and postings Nikki Murphy writes: > I've been doing lots of research about postings, and the sites that i've > found most useful are: > http://www.mmgco.com, http://www.mgroup.com, http://www.submit-it.com, > and http://www.online-biz.com/promote/index.cgi. If it helps anyone, there's a page on our site which deals with on-line promotion, listing search engines, sources of newsgroups and mailing lists, classified directories and so on + plus advice on Internet marketing strategy: http://www.u-net.com/tka/magic/search.htm BTW, I've found the recent posts on Net advertising and marketing to be very illuminating. Of particular value to everyone was Thom Reece's comment: "The best lesson that we can give to our budding young online marketers is to eliminate the word *online* and to start thinking of themselves as MARKETERS" The only change I'd make to this sound advice is to eliminate the word "young" :-) Sure, the Internet is a major new advertising, marketing and communications medium, which requires some fundamentally different strategies. But when push comes to shove, it will be those companies who have been able to integrate their Internet marketing strategy into their overall marketing and business strategies who will gain and retain a competitive edge. Regards Ian Traynor ----------------------------------- Traynor Kitching & Associates management & marketing consultants The Owl House, 137 Osbaldwick Lane, YORK YO1 3AY, UK Tel/Fax: (+44) (0)1904 424832 tka_at_traynor.demon.co.uk http://www.u-net.com/tka/magic/ -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- From: "Plank Dietmar" Subject: request for info on "how to use communication tools on the inter Hi to everyone ! First, let me say that I am in favour of the digest form ! And now to my request: I am writing my marketing thesis (yes, another dumb student with this great idea) on "advertising on the internet - an analysis of the possibilities of using communication-politics instruments (like pr, sales promo, adv. etc.) on the internet". So far I found quite a lot about "how to promote one's site" , "do's and don'ts", "how to make the surfer come back", etc. But what I haven't found are some theoretical papers and examples talking about using and implementing the different communication tools (as mentioned above). I would deeply appreciate any help, comments, ideas!!! Dietmar Plank (lazy Bavarian student who misses CU Boulder) dietmar.plank_at_stud.uni-regensburg.de -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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