The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- April 21, 1996 Digest#0023 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 10 1 In this Digest... NEW ------- CONTINUING ------- "Bulk e-mail question" ~ Brian Massey "Re: Advertising to ISPs?" ~ Arkie Koehl ~ Yolanda Lewis "Re: Online Media Kits" ~ Linda Sowers PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- "Listserv Story" ~ PJ Hruschak BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Brian Massey Subject: Bulk e-mail question Naomi, I was interested in your comments about doing bulk e-mail marketing. Some questions please to help answer your questions: < I recently did a test e-mailing of 500 targeted addresses. How did you generate your "targeted" addresses? Exactly how may autoresponder hits did you get? Also, where there any nasty responses? This seems to be what email marketers are afraid of. Brian Massey Soft Reality, Inc. brian_at_softreality.com -------------------------------------------------------------------- From: arkie_at_sirius.com (Arkie Koehl) Subject: Re: Advertising to ISPs? Judith Oppenheimer wrote: >My client is promoting a marketing program - 1 800 GET ONLINE - to local and >regional ISPs. (Exclusive use per area code, callers routed directly to each >ISP.) > >The question: what online mechanism - email, news groups, etc. - would be >the most productive lead generator for my client to reach the ISPs? > >Also, do most of these smaller companies have advertising directors, or >should my client be contacting the president? I think s/he should visit each ISP web site (easy to search), find the name of the chief officer if possible, click on the email response link, and send her/his message. I can't imagine any ISP not having a WWW site. Arkie -------------------------------------------------------------------- From: info_at_netconnect-inc.com Subject: Re: Advertising to ISPs? >From: CallBrand_at_aol.com >Subject: Advertising to ISPs? > >My client is promoting a marketing program - 1 800 GET ONLINE - to local and >regional ISPs. (Exclusive use per area code, callers routed directly to each >ISP.) > >The question: what online mechanism - email, news groups, etc. - would be >the most productive lead generator for my client to reach the ISPs? > >Also, do most of these smaller companies have advertising directors, or >should my client be contacting the president? > >Thanks - > >Judith Oppenheimer >ICB - CallBrand_at_aol.com, 1 800 THE EXPERT >http://www.users.nyc.pipeline.com:80/~producer/ One mailing list that would be particularly good for reaching your target audience is Inet Access....I would first lurk and see who and what you find. They bring up issues surrounding ISP marketing. Seems to be particularly suited for small ISPs. You can subscribe by sending a message to: inet-access-request_at_earth.com with subscribe in the body of the message. You can access the inet-access archives via anonymous ftp to ftp.earth.com in pub/archive/inet-access (see the FAQ there). Another awesome resource is a web site called "Internet Service Provider Resources" at http://www.amazing.com/internet/ It provides a giant list of small ISPs, plus links to other docs to which you might want to be linked to reach this particular audience. Hope this helps, Yolanda Lewis -------------------------------------------------------- "Helping People Quest for Career Success on the Net" NetConnect Information Services, Inc. http://www.netconnections.net MAILTO:info_at_netconnect-inc.com 7124 Temple Hills Rd., Ste. 187 Voice 1-800-655-2006 Camp Springs, MD 20748 FAX 1-800-655-2869 -------------------------------------------------------- -------------------------------------------------------------------- From: SowersL_at_aol.com To: online_ads_at_interedge.com Subject: Post Recently, Helen Newling wrote: [snip] http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." 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Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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