The Online Advertising Discussion List Archives

Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- April 30, 1996 Digest#0030 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 12 3 In this Digest... NEW ------- "Moderator's Comment" ~ Kevin Fadden "Thought this would be useful for the group." ~ Peter Greene "Your special edition" ~ Nikki Murphy "Eureka!" ~ Jim Sullivan CONTINUING ------- "Re: Capturing the Referring Page" ~ Ian Traynor "Off Come the Gloves (was re: Yahoo and Proctor & Gamble)" ~ Brian Massey ~ Jonathan Bednarsh PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: kfad_at_interedge.com (Kevin Fadden) Subject: Moderator's Comment Hello everyone. I'm going to San Jose for Internet World. Will be gone till Sunday, for all intents and purposes. I intend to run the digest from the road, but it may be sporadic, and there may not be digests everyday. I shall at least get one off during the trip, and whatver I can't get to, I'll catch up on when I get back -- so keep the posts coming. Best, Kevin Fadden -------------------------------------------------------------------- From: infostr_at_inxpress.net (Peter Greene) Subject: Thought this would be useful for the group. In the age of TV remote control and VCR taping to bypass or completely eliminate advertisments, there is now a World Wide Web Netscape browser utility program that works to do the same with Web advertising....called "Internet Fast Forward" (IFF). Although I have not tried it, the comments posted (on their web site) lead me to believe that it does in fact work. Does anyone have any experience with this product? What happens to "banner" advertising when this kind of software.....utility program....catches on? Looks to me like web site traffic counts will play second fiddle to "click-thru" with regards to any kind of fees or payments. "Nothing constant but change"! http://www.privnet.com/ (PrivNet, Inc. - info on "IFF", etc....) Good Luck! Sincerely, Peter H. Greene C.E.O. & President of InfoStar, Inc. Author of WEBHITZ(tm) software. "Your Front Door To The Web"(tm) | COMDEX = 6/3 - 6/6 VISIT US _at_ SPRING COMDEX - Chicago; McCormick Pl. "Internet Showcase" Booth N6314 6810 WATTS ROAD, MADISON, WI 53719-1320 608-273-0700 voice / 608-273-9887 fax http://www.webhitz.com -------------------------------------------------------------------- From: Nikki Murphy Subject: Your special edition Hi folks - I just wanted to say that the booze and women comment didn't really irk me - so I ignored it. However - another list I subscribe to (again online marketing) recently sent me their latest post which consisted of an advert by some lowlife advertising NUDE CD's - with a list of models names, details of the special blank packaging (wife protection plan apparently) and a credit to himself for being so creative etc etc etc. I sent a mail to the moderator telling him (very politely - no soapbox in sight!) that I thought it was inappropriate and asking shouldn't he check all of the postings? His reply was "I try and moderate/kill posts that are not related but I'm not always here" - no apology or anything! Kevin - i just want to say to you that I appreciate your involvement with the list and your excellent skills of moderation. The booze and women thing may have been a little tactless but you've had the good grace to apologise and explain. This *moderator* didn't even have the decency to do that! Kind Regards Nikki Murphy AlphaBlox Corporation Tel: (Direct line) + 44 1628 414 237 Fax: 01628 771136 email: nmurphy_at_blox.com Internet: http://www.blox.com -------------------------------------------------------------------- From: Jim Sullivan Subject: Eureka! I follow the discussions on this list, the I-Marketing list and the I-Sales list. I'm sure we all agree that they have been and continue to be very helpful to us as we all strive to understand this new medium and try to put it to work in an effective manner for ourselves and our clients. I'm involved in Website design and I also maintain a site that promotes New England.(http://www.abbington.com) The proliferation of search engines, directories, lists, etc. matches the rapid increase in information available on the Internet. The use of these tools can be quite time consuming, time that could be put to better use developing the site, and promoting the site. But, the research function can not be overlooked. I'd like to announce Eureka!, The Internet Search Service. "If it's on the Internet, I'll find it." If you think this service would be useful to you, please contact me directly rather than through the list. But, I would be interested in input from/on the list on how a service of this type should be developed to make it useful and helpful ( and of course, successful). Thank you, Jim Sullivan jsadven_at_javanet.com -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Brian Raub Subject: Referring Page -- Thanks! Kevin, Thanks to you, this list, and to Leigh Blue Caldwell and Brian Massey for assistance regarding my topic "Capturing the Referring Page". After receiving Leigh's and Brian's suggestions, I searched for "HTTP_REFERER" on Alta Vista and found some CGI scripts in Matt's Script Archive (free to download) that should help to accomplish my objective. If interested, the address at Matt's Script Archive is: http://worldwidemart.com/scripts/snippets.shtml The relevant script descriptions are: Remote Host Identification - Version 1.0 Ever wonder how those sites say: "Welcome to my page!" This code shows how to do it. (Requires Server Side Includes) Page Last Visited - Version 1.0 Have you wished you could provide users with a link back to the place they were last at? Well, using this script, now you can! (Requires Server Side Includes) Thanks again! Brian Raub --- Internet for Business http://ifb.com (Phone: 610-896-5815) -------------------------------------------------------------------- From: Ian Traynor Subject: Re: Capturing the Referring Page Brian Massey writes... >> "When your client places a banner on a site, they can point that link to a CGI script on their server instead of an HTML file (such as index.html). Imbedded in the text of this link can be a variable with an ID that identifies the source. The CGI script would then log the id and display the homepage. Import the log file into a database program and you have a powerful marketing evaluation tool. "While this subject may seem too technical for this list, I think solutions like this can significantly increase the value and measurability of a web advertising effort." << Brian, I may not understand - or even want to understand - the technical aspects of Internet advertising techniques. But as a simple non-technical marketing (sorry, Kevin, that word again) person, it is important for me to know what *is* possible. Comments such as your are invaluable to me. If I need to do something, it is enough to know that it it can be done, and to say to my techical people "Hey, this guy Brian Massey says this is the way to do it". Keep up the techno-talk. I'll try to follow you Regards Ian Traynor ----------------------------------- Traynor Kitching & Associates management & marketing consultants The Owl House, 137 Osbaldwick Lane, YORK YO1 3AY, UK Tel/Fax: (+44) (0)1904 424832 tka_at_traynor.demon.co.uk http://www.u-net.com/tka/magic/ -------------------------------------------------------------------- From: Brian Massey Subject: Re: Off come the gloves >>I can't understand why you are upset at your customers for wanting value >>and service. You have to sell them on your value. If convinced, they >>will pay. Those ad-revenue-based sites that don't put together a good >>business model will die. > >I'm upset because, by and large, they do not want to pay for all of the >VALUE they are getting -- namely, brand exposure. As a seller of >advertising, I certainly AM willing to go to great lengths to make sure my >clients' ads are being seen by the right people, BUT, I expect to be paid >for that, and I expect to be paid for the impression, as well as for the >click-through. In other words -- nobody is getting anything for free, >dammit. That's what the click-through only people are asking for -- free >impressions -- and they will get them over my dead body or businees, >whichever goes first. > You make a good argument that Yahoo is doing business poorly. If they were willing to give P&G click-through only ads, then they clearly didn't think that they offered much value at an exposure level. Their visitors are from all walks of life. If P&G wanted _targeted_ exposure, they should have gone somewhere else, or negotiated a click through only deal. Yahoo has shareholders to please. P&G is an important client and P&G added value to Yahoo in being a client. So, Yahoo wasn't going to let them go away. Click-through may have been their only alternative. Unfortunately, Yahoo (and any web business) must please their investors first. That's American market economics. In that light there really is no "responisibility to web publishers." Brian Massey Soft Reality, Inc. brian_at_softreality.com -------------------------------------------------------------------- From: Jonathan Bednarsh Subject: Re: Off come the gloves Okay, I've always been one to jump in the fire... I am going to put aside my persol opinions on this whole P&G/Yahoo! (momentarily) to hopefully open up the other side to this "discussion". Yahoo! is, lest we forget, possibly the single most successful and profitable advertiser-supported site on the Net, and probably not scraping and scratching to get advertisers. Apparentlt they felt as though there was some value to this deal, and we owe it to ourselves to atleast attempt to see their point of view. I admit I have not read any article/s covering their agreement, so maybe I am just unaware of certain details. But 1) Is Yahoo! getting a significantly higher $$ amount on the clickthru contract so that x amount of clickthru's will generate more revenue than 10x impressions? 2) Is the click-thru contract a long-term deal which locks in an advertiser (and ad $$$) for Yahoo! longer than regular CPM-based contracts? 3) Does Yahoo have some creative input into the P&G ads or promotions based on those ads which makes them confident they banner space will be compelling? These are just a few possible scenarios that I could think of, and I would really like to hear from anyone who could verify/expand this list. My feeling is that to say Yahoo "pussed out" or is caving in in some fashion is an absurd notion considering their position in the online world. Personally, I don't agree with the deal, but I have not just completed a successful IPO YET! Jon ************************************************************** Jonathan Bednarsh 212-246-6800 Internet Group jonb_at_internetgroup.com Internet Presence Creators http://www.movieworld.com - THE GUIDE TO MOVIES ON THE NET **************http://www.internetgroup.com******************** -------------------------------------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest ---------

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