The Online Advertising Discussion List Archives

To: online_advertising_at_interedge.com From: online_ads_at_interedge.com (Kevin Fadden -- Moderator) Subject: Online-Ads DIGEST #0031 Cc: Bcc: X-Attachments: Online Advertising Discussion List -------------------------------------------------------------------- -------------------------------------------------------------------- List Moderator: Supported by: Kevin Fadden InterEdge kfad_at_interedge.com -------------------------------------------------------------------- May 3, 1996 Digest#0031 -------------------------------------------------------------------- ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** Here's what the running total of votes are for: DIGEST v. SINGLE MESSAGES 12 3 In this Digest... NEW ------- "ANNOUNCE ISBC International Direct Marketing Forum" ~ Tony Bassman "definitions of hits" ~ Chris Sidner "Post" ~ Carl R. Lundblad, Jr. CONTINUING ------- "Sponsor advertising for discussion lists..." ~ Thom Reece "Off Come the Gloves (was re: Yahoo and Proctor & Gamble)" ~ Jonathan Roy PERSONAL INTRODUCTIONS ------- REQUESTS FOR INFORMATION ------- BANNER SWAP MEET ------- Look here for a *short* listing of sites that are looking to swap ad banners with each other, you, and everyone else. ***************** NEW ***************** -------------------------------------------------------------------- From: Tony Bassman Subject: ANNOUNCE ISBC International Direct Marketing Forum The ISBC International Direct Marketing (IDM) Business Discussion Group has been created to provide a forum for discussing all aspects of Direct Marketing. We will focus on issues concerning direct marketing from marketing to the potential customer next door to those around the globe. If your business deals with any aspect of direct marketing, or if you are just interested in learning more about direct marketing, you should join. This forum will borrow heavily from Internet-Sales, Internet-Marketing, HTMARCOMM, Online Advertising, and the original ISBC BDG Forum, I agree with Ken Fadden - "why reinvent the wheel?" This is a moderated list. It is in digest form and will be sent out 2-3 times a week. It is public so everyone is invited to join in, contribute, or just listen to what we have to say. The ISBC IDM Forum will feature articles, points of discussion and classifieds. Details and instructions on subscribing are available at: http://www.telalink.net/~tennbus Click on the ISBC icon and follow the links to the Discussion Groups. You will also find information about the ISBC and it's other Forums there. We have had only one digest thus far so come join in. You wouldn't want to miss anything. See you there, Tony Bassman ///--------------------------------///-------------------------------/// TENNESSEE INFORMATION RESOURCES "Helping YOUR Business, Do MORE Business, Is OUR Business" tennbus_at_telalink.net http://www.telalink.net/~tennbus CHARTER MEMBER INTERNATIONAL SMALL BUSINESS CONSORTIUM PARTNERS PROGRAM http://www.telalink.net/~tennbus/isbc/isbc.html Voice & Fax Messaging System: 615.292.7691 ///--------------------------------///-------------------------------/// -------------------------------------------------------------------- From: Chris Sidner Subject: definitions of hits Hi Kevin - I have recently subscribed to your postings and wondered if any of your viewers would like to comment on some "hit" definitions we have come up with. We are a full service Internet company (provider, merchandising, sales, advertising, and publishing) and want to educate our customers (current and potential)about the term "hits". We can provide our customers with data to show how many hits their pages receive. But we want our customers to realize that 3 "hits" is not always 3 people viewing the page. To clarify this confusion we have defined "hits", "hosts" and "impressions" and would like some input from those who may have already addressed this. Below are our definitions - what do you and your readers think? We would appreciate your input. Thanks! Chris Sidner, Carmel Internet chris_at_carmelnet.com REQUEST OR "HITS": The most commonly used is number of requests, or "hits". This number counts text, all graphics and photos and background designs each as one "hit". Therefore, one person can view a page that can register more than one hit. This measure can over-inflate activity and create unrealistic expectations. HOSTS: The number of "hosts" can also be considered a measure of success of a Web site. A host is the number of computers that view a Web page for the first time. A host is only counted once, creating important feedback on growth of new visitors to a site. The number of hosts will be significantly less than the number of "hits". IMPRESSIONS: This number is a more realistic number to use when measuring the number of people visiting a site, reflecting both new and repeat visitors. The number of impressions includes the benefit a repetitive message, a goal in successful advertising strategies. Impressions can be compared to the number of people that view a billboard, offering both a new message to first time viewers and repetitive messages to repeat viewers. This is the number that Carmel Internet feels offers the most realistic measurement of a Web site. ---------------------------------------------------------------- Chris Sidner, Director of Marketing, Carmel Internet, LLC 200 Clocktower Place, Suite B-205, Carmel CA 93923-8723 Vx 408.622.5000 - Fx 408.622.5010 - Web http://www.carmelnet.com ---------------------------------------------------------------- -------------------------------------------------------------------- From: "Carl R. Lundblad, Jr." <102354.1166_at_CompuServe.COM> Subject: Post My company has launched a niche marketplace website, called - CollegeTown tm, (http://www.ctown.com) that is a one-stop marketplace of information, products and services for the higher education market. We have a database of colleges for students and families to research and tour, financial aid information and more. Although the colleges are our clients, we are beginning to pursue advertising revenue dollars as another cash flow source. A couple of us with CollegeTown have been monitoring the recent discussion and issues - especially the great click through debate. We do not have a long history as yet, but I thought I would share some of our experiences and plans to date re: attracting advertisers to a defined niche market model. 1. Our approach is to offer advertisers a banner ad on our site, either in our central Visitor's Center, or any of our campus buildings. We are beginning with a "merit based" approach as it were. That is, the advertiser places their banner in the directory page of any building (along with others, of course) and is guaranteed a pre-set number of hits for a dollar fee (a CPM model). But... 2. Depending upon the advertiser, we may create an ad page internal to our site - content on our server, which in effect is a click through but it stays on our server and we help create the "pitch" or service offered. For example, we are in discussions with hotel chains, airlines etc. to partner with us to provide their services to the students and families visiting our site who now want to make travel and accommodation plans as they visit campuses or go back for alumni events.This is something more than just awareness advertising. It is too early to tell how this will fly, but we have had interest from some possible partners to do more than simply link sites or place a banner on the page. 3. We are activating some changes to the site in mid-May, and with some newly tracked demographics, we hope to promote our ad packages roughly modelled on the CPM concept, not clickthroughs, and perhaps even programming a matching sequence whereby an advertiser tells us that their target market is 15 -17 year olds with a certain profile. We will capture that data when they register and when that visitor gets to a building, that company's banner will appear for that targeted individual. The next visitor may see an entirely different advertiser based on their profile. This is under development. 4. Our Campus Store serves as our point of commerce and product sales. Our site utilizes CyberCash and we are beginning to attract advertisers and businesses who wish to promote and sell their products and services to this niche market. We are enjoying the posts and, like everyone else, trying to learn as we go! Any suggestions or ideas are most welcome as we grow our model. Carl Lundblad CollegeTown tm "Where Colleges and Students Meet on the Internet" -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** CONTINUING ***************** -------------------------------------------------------------------- From: Thom Reece Subject: Sponsor advertising for discussion lists... >Date: Sat, 23 Mar 1996 19:25:37 >To: online_ads_at_interedge.com >From: Thom Reece >Subject: Sponsor advertising for discussion lists... > >ALOHA! > >First, congratulations on starting this list. It will be a nice addition to the others. I have recently started a list targeted at professionals in my industry (International Yacht Brokerage). I would like to develop sponsors for the list to create non-dues revenue for our society, which will help us develop additional programs to benefit our members. > >A few questions: Is there a rate model in use by other lists or is it whatever the market will bear? What form should the sponsors ads take? Is there any way to enhance the ads or give more value-added components? What is the most effective way to promote sponsor advertising? Are there any minefields to be on the alert for? How can we help our advertisers get the most "bang for their buck"? What types of incentives, if any, are used in this business? > >Thanks for any help you can offer. > >Thom Reece, Executive Director >ISPYB > ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ INTERNATIONAL SOCIETY OF PROFESSIONAL YACHT / SHIP & CHARTER BROKERS * Certification Training Fax:808-395-0735 * Yacht Brokers Course e-mail: yacht50_at_aloha.net * YachtPro newsletter http://free.websight.com/Reece * International Yacht Broker Magazine * BrokerNET Multiple Listing Service * YACHTBROKERS-L is a moderated discussion list for professional yacht/ship & charter brokers. To subscribe send the following message to LISTSERV_at_HOME.EASE.LSOFT.COM , SUBSCRIBE YACHTBROKERS-L YOURFIRSTNAME YOURLASTNAME ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ -------------------------------------------------------------- From: Jonathan Roy Subject: Re: Off come the gloves >From: Jonathan Bednarsh >Subject: Re: Off come the gloves > >Okay, I've always been one to jump in the fire... > >I am going to put aside my persol opinions on this whole P&G/Yahoo! >(momentarily) to hopefully open up the other side to this "discussion". >Yahoo! is, lest we forget, possibly the single most successful and >profitable advertiser-supported site on the Net, and probably not scraping >and scratching to get advertisers. Apparentlt they felt as though there was >some value to this deal, and we owe it to ourselves to atleast attempt to >see their point of view. Just wanted to point out, according to WebTrack (www.webtrack.com), in the last quarter of 95 Netscape was the #1 site bringing in ad revenue (Around $1.6M if I remember right), and Lycos was second around $1.3M. Don't remember where Yahoo placed. :) -Jonathan -- Jonathan Roy - roy_at_atlantic.net - Contact me to advertise at the Games Domain! Idle Communications, Inc. http://www.gamesdomain.com/ -------------------------------------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** PERSONAL INTRODUCTIONS ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** REQUESTS FOR INFORMATION ***************** -------------------------------------------------------------------- -------------------------------------------------------------------- ***************** BANNER SWAP MEET ***************** -_-_-_-_-_-_-_-_-_-_-_-_ The Washington, D.C. Motorcade Find stores and restaurants convenient to your route! Darren J. Dobkin, http://www.motorcade.com -_-_-_-_-_-_-_-_-_-_-_-_ Alana's Online Classified Ads - Free classifieds for 2 weeks! http://www.cdmnet.com/jordan ajordan_at_cdmnet.com -_-_-_-_-_-_-_-_-_-_-_-_ American Individual Magazine and Coffeehouse http://aimc.com/aimc "The gathering place for entrepreneurs and individuals following their own paths." Chuck Locurto, aimc_at_ultranet.com -_-_-_-_-_-_-_-_-_-_-_-_ AAutoFleet Discounted Auto FLEET PRICING To Public E-mail -_-_-_-_-_-_-_-_-_-_-_-_ The Volition to get FREE STUFF! http://www.volition.com/ Ray Sola Highest Rated Free-Stuff Site in Point's "Top 5% of the Web" catalog. -_-_-_-_-_-_-_-_-_-_-_-_ Eric DePrano - President, Net Discount - PHONE (310)558-4234 http://net.discnt.com----eric_at_net2.discnt.com FAX (310)558-4233 [525,000 Visitors/month][5.3 million hits][$25 per page/mnth] Web page design & service, Market Consulting & Research, Web Site Promotion -_-_-_-_-_-_-_-_-_-_-_-_ Catalog Site: The Original Resource Guide of Great Catalog Companies. Gary Baker, http://www.catalogsite.com -_-_-_-_-_-_-_-_-_-_-_-_ Multimakers Alaska's Best: Alaska's Premier Online Magazine. http://www.alaskasbest.com -_-_-_-_-_-_-_-_-_-_-_-_ Webling's Cafe mvassist_at_embratel.net.br (Tom Venetianer) http://mvassist.pair.com/ -_-_-_-_-_-_-_-_-_-_-_-_ Pacific Coast Feather Company Ray Dornbusch http://www.pacificcoast.com/pcf/ad/partner.htm -_-_-_-_-_-_-_-_-_-_-_-_ EntreeNet: The premier online guide to restaurants! EntreeNet/NY Capital District: Kim Van Dyke, http://www.albany.net/~barnowl/entree.htm -_-_-_-_-_-_-_-_-_-_-_-_ BUY IT OnLine: Your online GUIDE to locating products and services! Mary Wolf, webmaster_at_buyitonline.com http://www.buyitonline.com -------------------------------------------------------------------- ==================================================================== Online Advertising is moderated by Kevin Fadden. Please send suggestions and comments about the list to me at: kfad_at_interedge.com Send your posts to: online_ads_at_interedge.com Read General Information, Archives and FAQ at: http://www.interedge.com/OnlineAd_FAQ.html Subscribe by sending a blank message, with the subject field set to SUBSCRIBE to: online_advertising_at_interedge.com Unsubscribe by sending a blank message, with the subject field set to UNSUBSCRIBE to: online_advertising_at_interedge.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For info on these other mailing lists: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Internet-Sales Discussion List, Moderated by John Audette http://www.mmgco.com/isales.html Internet-Marketing Discussion List, Moderated by Glenn Fleishman http://www.i-m.com/ High Tech Marketing Communications Discussion List, Moderated by Kim M. Bayne http://www.bayne.com/wolfBayne/htmarcom/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ******************************************************************** This week's sponsor: InterEdge For more information on this fertile advertising ground, check out our rate card at: -------------------------------------------------------------------- [THIS SPACE FOR RENT] For information on sponsoring Online-Ads, see: ******************************************************************** ---------- End of Online Advertising Disussion Digest --------- ============================================================= Kevin Fadden Chairman & CEO, InterEdge Publisher, Over The Edge subscribe to Online Advertising Discussion List send a blank message with subject set to SUBSCRIBE to: info available at

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